ForeverMissed
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This memorial website was created in the memory of our loved one, Alex Cheng. We will remember him forever. We invite you to share photos, stories, thoughts, and prayers for Alex on this site.

Donations may be made to:
US Sailing: http://tinyurl.com/us-sailing
Defending Our Oceans, Greenpeace: http://tinyurl.com/defend-oceans

Thank you for visiting Alex's site!

April 24, 2012
April 24, 2012
Yes, two years have past, but memory of the bright smile, the joyful story, the joie de vie continues. I miss our chats, Alex.
January 31, 2012
January 31, 2012
Happy Birthday Papa Cheng! Your loving presence fills this world with so much light.
January 31, 2012
January 31, 2012
Happy birthday, Dad!!! I miss you.... Every time I see someone in a Hawaiian shirt and sandals I think of you and your hang loose spirit! I know you are well smiling down on us wherever you are! love you, melanie (It's still your birthday in Pacific Time!!)
January 30, 2012
January 30, 2012
Happy Birthday, Daddy! I love you so much. You are dearly missed!!
January 30, 2012
January 30, 2012
The days and weeks pass, and they do little to alter the clear memory of your being among us and touching us with your vitality and humanity. We miss you, Alex.
-Peter and Susan
July 7, 2011
July 7, 2011
Alex, your presence was felt throughout the Fourth of July weekend, especially while eating lunch at the Allens and sailing in some of your favorite spots. Thank you for being an inspiration to us all. Your radiance shines forever in the countless lives you touched.
April 24, 2011
April 24, 2011
Alex, we think of you often. Your humanity is an inspiration to us all.
April 24, 2011
April 24, 2011
A year has passed but we feel your spirit in our lives.
-Peter
April 24, 2011
April 24, 2011
Dad, I miss you and am thinking of you today. love, melanie
December 10, 2010
December 10, 2010
Thinking about you Dad... I love you and miss you!
December 10, 2010
December 10, 2010
I love you and miss you so much, Daddy. You were such an amazing man and father!!
June 6, 2010
June 6, 2010
Alex was such a fun person to be around and I am thankful that I had a chance to talk with him at our 40th Stanford GSB reunion. He is missed by all of us.
June 5, 2010
June 5, 2010
I have fond memories of Alex's warmth and energy. I especially remember how loving proud he was of his family. I feel so fortunate to have known him.

with love to the whole Cheng family
May 27, 2010
May 27, 2010
I love you Daddy. I miss you so much. I feel your presence every day. You are all around us, and you will live on in our hearts forever. I love you so much, Daddy.
May 18, 2010
May 18, 2010
I wish I had known him longer. Although I had limited encounters in emails and a meeting, Alex was always open-minded, welcoming new ideas and facilitating--a rare quality in the real world. Thanks!
May 12, 2010
May 12, 2010
I remember Alex as a great sailor and storyteller. Sailing across the bay with he and Stephanie and having a rare dolphin sighting will always be a special memory.
May 10, 2010
May 10, 2010
I remember Alex's kindness and humor, and the interesting conversations that always seemed to be happening in the Cheng household. I am grateful to have known him.
May 8, 2010
May 8, 2010
Alex was always present and involved, as he worked effortlessly to connect with his friends!

We will miss his friendship!
May 8, 2010
May 8, 2010
Alex was a great neighbor. We have missed the Cheng's since they left Portola Valley, but feel the loss of Alex nonetheless. Our condolences to the whole Cheng family.
r c
May 7, 2010
May 7, 2010
Fond memories from High School of a fun parent who let us hang out in his hot tub and encouraged our maturity by treating us like peers...

- Roger Chen, Classmate of Brenton's
May 6, 2010
May 6, 2010
It didn't take me long to realize that Alex Cheng was one of the most intelligent, humorous, and selfless men I have had the pleasure to know. We enjoyed sailing, dining and being with Alex and Jan.
May 6, 2010
May 6, 2010
Alex, I am so fond of your whole family. Always, you had a warm welcome for Brent's childhood friends, conversed with us like we were adults, and marveled with such obvious joy at all of us.
May 6, 2010
May 6, 2010
Alex was a great consultant with great insight and a wonderful sense of humor! It will be greatly missed by all of us here at Tailor Made.
May 6, 2010
May 6, 2010
Frankly speaking, we did not have the opportunity to get to know Cousin Alex very well. But after reading about his life, we truly regret that we (8-9-3 and family) missed the chance to do so. With love from Tokyo, Japan.
May 5, 2010
May 5, 2010
Alex, you great Cosmopolitan consultant, you lived, learned, loved and left your legacy in splitting all of your seconds with us
……you’ll always keep a place in our hearts.
May 5, 2010
May 5, 2010
I remember Alex as a great photographer at my wedding,
sailing with him, being kind to my parents and listening to him as he proudly gave a speech at Brent's wedding. I will miss that big smile!
May 4, 2010
May 4, 2010
The memories I have of him are still with me. I remember him as Brenton's father, and someone who was warm, kind, thoughtful, generous, and funny. He will be be missed. He will always be remembered.
May 4, 2010
May 4, 2010
I missed a great friend in my life. We were worked together, no matter a joy day or a rough day, you always gentle and optimistic. I learned so much from you.
May 3, 2010
May 3, 2010
'It's not the years in your life that count. It's the life in your years' - Abraham Lincoln
May 3, 2010
May 3, 2010
We will always remember the special times we had together. Alex will always live on in all of the members of the Ford family.
May 2, 2010
May 2, 2010
You were and are an amazing soul and inspiration to us all. We love you so much and are so grateful to have you as our wonderful, generous, loving father, laughing buddy, and friend. We miss you!
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Recent Tributes
April 25, 2023
April 25, 2023
Miss you, Mr. Cheng! Thank you for bringing your wonderful family into my life. Knowing them has been such a blessing. I hope to meet you again one day in Heaven.
much love,
Clare
April 25, 2023
April 25, 2023
Yesterday I recalled how easy it was to retrieve memories yet so difficult to fathom the here and now without you present. Soon I, too will be a memory like you. Perhaps the illusion of my presence will become effortless to fathom in the realm beyond senses that patiently awaits us all…..
Recent stories

Non-census with Alex Cheng

April 24, 2013

I met Alex when we were both working for the 2010 Census. We were to serve as crew leaders for an operation and had to undergo a week or two of tedious training- long days of someone reading to us from a manual that often didn't really make sense. Not deviating from the training "script" (however nonsensical) was the jewel in the Census' crown. The theory was that a "verbatim" traing produced a consistant result and ensured an unbiased count of the people across the nation. The reality, however, was that there was little room for your questions being answered. (That would mean deviating from the script!)

But I did try and listen. I felt my task important. And Alex, I think, was listening too. He would ask these questions that, at first seemed a bit simple. The instructors seemed to think him impudent. I soon realized that there was a very observant intelligence and irrereverent sense of humor unlying his comments and questions. I remember thinking "I want to be on THAT guy's crew. He's hilarious!"

Well, as it happened, Alex and I did get a chance to work together when another crew leader dropped out. He was my assistant crew leader, my "wing man". As the operation drew to a close and our numbers became small, we started to hold our crew meetings on a sailboat Alex had access to at the Jack London Aquatic Center (conveniently a stone's throw away from my home.) That was great!  Yeah, I'd say we we made the best of it...
Thank, Alex!

Videos from the Memorial

June 4, 2010

To watch the YouTube videos below, simply copy and paste the links (they start with "http") into your browser's address bar and press Return or Enter.

Fu-Tung (his brother) speaking:

http://www.youtube.com/watch?v=DeHUkFojK7g

Jan (his wife) speaking:

http://www.youtube.com/watch?v=cvmlWy_ls1I

Don (his friend) speaking:

http://www.youtube.com/watch?v=Ix98ojcjMeo

Eliot (his friend) speaking:

http://www.youtube.com/watch?v=iU1EhIn9KvM

Stephanie (his daughter) sings "Daddy":

http://www.youtube.com/watch?v=QYdfZo-q4vc

Melanie (his daughter) speaking:

http://www.youtube.com/watch?v=FdjgkrHJS48

Peter (his friend) speaking:

http://www.youtube.com/watch?v=4a4yzvh1eYM

Stephanie speaking:

http://www.youtube.com/watch?v=LYlgpzP-KGQ

Brenton (his son) speaking:

http://www.youtube.com/watch?v=fhaMMagYOw0

Reverend Mark speaking and closing hymn:

http://www.youtube.com/watch?v=yNVRkPYnM64

Eulogy

May 29, 2010

My husband Alex was a very wonderful, gentle, kind, creative, positive, smart and prolific individual.  He had a great sense of humor and was a gifted writer.  He was a great husband and father of our three children.  He was there so much for me and our children.  He filled our home with such beautiful music – new age, classical and other types.  And thru the years, not a year went by that I wasn’t learning new things about him.  He had done so many things, e.g., he learned to lasso.  The latest thing I learned about him was that he used to help a friend in Hawaii make ukuleles.

He was also an electronics/electrical whiz.  He didn’t know everything but he certainly knew much and sought to learn what he needed to know to solve a problem.  .He loved the challenge.

Alex was an individual who was not afraid to depart from conventional, traditional ways.  He questioned, he was a trail blazer.  He was unique and creative.  Later in life, he was not a 9-5 kind of guy.  That’s why he loved being a marketing consultant; that role was so perfect for him – he could choose his hours for the most part and which business to connect with.  He sought start ups companies with unusual products.  When he proposed to me many years ago, he did not propose the conventional way, “Will you marry me?”  Instead, he asked, “Would you like to put 'CHE' before your last name?”  You see, my maiden name was Ng.

Prior to his bout with pneumonia, our daily lives were proceeding as usual.  I was busy doing my thing as a psychologist, and he was doing his thing as a marketing consultant, as well as learning to use his new Droid smart phone.

Also Alex was eagerly looking forward to teaching sailing again this spring season with the City of Oakland’s boating programs on Lake Merritt and the Estuary and skippering day charters on our sailboat, Hulakai, on SF Bay.  Two years ago he became a nationally certified sailing instructor, enabling him to provide sailing instruction anywhere in the US.

One group of his students was a family with two sons, whom Alex had given six or so sailing lessons.  Pat, the mother, called last week to ask Alex’s advice about the family’s buying a dingy and was saddened to hear that Alex had passed away.  She said, “He had a positive attitude and had so much enthusiasm . . . the family had a ball with him.”

Sarah, the manager of the boating programs, was saddened to learn of Alex’s passing.  “He is very fondly remembered by the staff for . . . his humor, stories, energy, innovation . . . and his ability to connect with each new sailor to find the way to best connect them with a love of sailing.”

Yes, Alex believed in making people feel good, feel comfortable.  He truly cared.  He was charismatic, he lit up a room.  It is hard to believe that he was shy and quiet growing up. 

After graduation from UCLA with a BS in Engineering, Alex was a radar officer in the Air Force at remote sites.  While he was in my hometown, San Antonio, TX, for his first permanent orders, we met quite by accident and later dated a few times, vowing to meet again some day.  Which we did and while I was attending college in NYC and he was stationed in PA.  After discharge from the AF, he settled in Hawaii.  After being apart one and a half years, he proposed, we became engaged and eventually I went to HI.  We needed to find out if we really wanted to get married.

That time in HI greatly impacted our lives then and continued to influence us for many years.  While there, Alex was an engineer with Kentron Hawaii (working with the Pacific Missile Range) and he decided to apply to biz schools to learn more about management.  Of course, Stanford was his top choice.

When we got married in Texas, the “Hawaiian Wedding Song” was sung during the wedding ceremony and the floral theme was Hawaiian, as it is today at this memorial service for Alex.

When Alex came to Stanford to study for his MBA, he made many friends; some are here today.  Prof. Shallenberger’s course on entrepreneurship and small businesses especially interested him.  We loved the area and later settled here in the SF Bay area – Menlo Park, Cupertino, Portola Valley and Oakland. 

Alex and I lived a very full and active life.  Over the years, Alex worked with many companies, but he had a very keen interest in working with small companies with extraordinary products – unique products and leading edge technologies.  Some of his roles in the business world were as product manager, vice president, president, partner and consultant.  Two years ago, he wrote “Splitting the Second” in which he recounted many of his experiences with Omega sports timing systems when he was President of his company, Seagull, Inc.  He was excited about the products, the businesses he was connected with.  He had so much verve, energy and enthusiasm for them.  At home, I could see that he enjoyed, relished his work.

And he believed that the relationships/friendships with the people he worked with were of prime importance.  Thru the years, he also valued his many friendships and connections with those from his MBA class and classes earlier and later.  He also valued his many friendships in the sailing and racket ball worlds and friendships due to contact with those in our children’s schools and the sports they participated in.  He also valued connecting with his own family of origin and extended family.

Alex and I were somewhat like the Smothers Brothers – he being the funny one and I the quiet, straight one.  We always believed – even this year – that we were complementary to each other – we were the AJ team, the Alex Jan team that tackled life’s many tasks together and at times separately.   We had so much togetherness and shared such great experiences and adventures.

Some of our mutual interests were raising our three children and staying connected with them, sailing, skiing for many years and then the switch to snowboarding, eating out, trying new and different restaurants, seeing movies and plays, going on walks, exercising at the gym and traveling.  Alex especially enjoyed babysitting our adorable grandchildren, Teo and Tessa.  Alex loved playing tennis and later racket ball.

Key was that Alex and I facilitated each other’s growth; we gave each other permission to grow; we supported each other’s interests and cultivated our mutual interests.  Of course, we went through some ups and downs; our lives were imperfect, but which relationships haven’t had difficulties at times.  The main thing was that we were there for each other, no matter what.

I love and miss Alex very much.  He was a wonderful husband, partner, friend, skipper and father of our children.  I am truly honored to have been his wife and partner.

I wish to thank each of you for attending this memorial service for Alex.  And thank you to our children for doing so much of the preparation for today.  Also thanks to Don and Susan Allen for their ideas and help.  Thanks also to Eliot Terborgh for the post on the GSB MBA ’67 list serve to let classmates know of Alex’s passing.  Thanks to Rev. Mark Goodman-Morris, who facilitated this service being here in this beautiful church.  Alex and our three children were baptized here.  And thanks to Star Williams and Barbary Grant for their beautiful music.

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