ForeverMissed
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Tributes
May 19, 2021
Will miss your humor dear Butch and your daily sharing of the scripture reflections every 5 am. Godspeed and watch over us from heaven
April 24, 2021
April 24, 2021
I met Sir Butch when I was at the promotions department of Star Cinema and he was with ABS-CBN Corporate PR. A few years after I left Star Cinema, I don't know how it happened - if I contacted him or if he contacted me, I joined the PR firm where he was connected with and he hired me as a writer. Our stint at that firm was short but in those few months, he opened my eyes to the ins and outs of PR. I've been in PR ever since, for 22 years now and counting. Because of the demands and challenges of this type of work - I am really a writer and a shy person - I didn't think I would last this long in PR but I am still here. The last time I saw Sir Butch in person was at the press conference of Globe Studios' "Hintayan ng Langit" starring Eddie Garcia and Gina Pareño. It was a pleasant surprise to see him. I was there because I invited the press and was going to host the Q & A; he was there because Globe was his client. Sir Butch even asked for my target media list and wanted to compare notes. He is a very elegant PR man - friendly, considerate, sincere, suave (as Sir Nestor Cuartero described Sir Butch), personable. That Sir Butch gained so many media friends attests to his fine character. I know PR can sometimes have a bad rep, but Sir Butch proved that it can be meaningful and even honorable. I am grateful to have learned from Sir Butch and proud to be part of and carry on the PR profession. Thank you very much for paving the way, Sir Butch!
April 23, 2021
April 23, 2021
Eyy, Butch it is not easy to describe my feeling of loss and deep sadness as bouts of it has been coming more often from dear friends/loved ones. Your addition is hard to accept, because it should not happen, this I strongly believe. I began my corporate work journey under you, but being a boss is very underrated, because i've seen many bloomed with your compass - projects and people, surprisingly outliving you beyond roi's and empowerment. I've seen also fragility in your strength, but it is just being human able to give and that person and the memories, I will cherish... Go and be in God's loving arms.     
April 22, 2021
April 22, 2021
Butch was a natural friend to everyone so it was not hard to be drawn to him. I initially found it difficult to reach out to him when he was news director of two leading TV news stations. But when he shifted from news to corporate PR work, we got better acquainted and that’s when I discovered what a fun, pleasant and down to earth person he truly was. It was his irreverent sense of humor and deadpan comments that always made our conversations a riot because even if we started talking seriously, we would eventually end up laughing as he always found something to make me laugh. During the Middle of the pandemic last year I called him to just to ask how he was and our talk lasted over an hour because he never ran out of amusing and interesting Stories. I Will miss Butch and his undying passion for Ateneo, his daily inspirational messages on Viber , and our happy times together whenever we Co hosted lunches not only for Our IPRA pr group but also when we regularly gathered this group of crazy ex- media friends and colleagues whom we brought to different eating places . He and I were partners in creating unforgettably good times for all of us. That was Butch. Alwayd a fun and memorably dear friend. Make your new life up there full of laughter as well. ❤️❤️
April 21, 2021
April 21, 2021
He was the consummate public relations professional and was a revered figure both in the Public Relations Society of the Philippines and the International Public Relations Association Philippine Chapter. We will miss his daily dose of divine inspiration. We will always be grateful for his friendship and mentorship and his ability to bridge us to other people. May the Lord and Mama Mary receive him warmly in heaven.

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