In 2009 I started my final career by taking John Nisbet's Real Estate Principals Class at Santa Barbara City College. For extra credit I wrote a paper about the Real Estate Industry. I attended church with Chris and viewed him as a role model. This is the paper I wrote. After 8 years I can't think of much more that I could add. Thank you and bless you Chris
Lessons from a Real Estate Professional
A Morning with Chris Casebeer
Gary Welterlen; Real Estate 101 Principals of Real Estate
11/16/2009
The lessons Chris Casebeer, a Santa Barbara Real Estate broker with 30 years of experience, shared with me on the recent Caravan of Homes Tour.
I have known Chris Casebeer, casually, for over 10 years. He struck me as always personable and cordial, going out of his way to make people at ease in any number of social occasions we found ourselves together in. I knew of his professional work only from what I had seen in the local real estate trade publications or from what I had heard from others how have known Chris. When I approached Chris about getting together for lunch to discuss this assignment, he suggested instead that I accompany him on the Caravan of Homes; tour of open houses that following Thursday. It was an offer I couldn’t refuse.
8:30 Thursday, November 5. I’m standing outside the Cabrillo Arts Pavilion waiting to meet Chris for the monthly breakfast meeting of the Santa Barbara Association of Realtors®. Each first Thursday of the month Real Estate Professionals and those associated with the real estate business meet to exchange information, share stories and to pitch their wares to Santa Barbara Association of Realtors ® members. Brokers, sales associates, trainers, appraisers, lenders, and other service providers took the podium for a few brief minutes to make people aware of their services and offerings.
Chris arrives and we go inside. We approach a table with a number of pamphlets, and brochure representing the product and services of sponsors and people serving the Santa Barbara market. Chris directs me to this week’s tour of open houses. I pick up a pair of four page computer generated lists of this week’s homes. Chris quickly reviews the list, making notes for future reference. As we enter the meeting we are greeted by a number of business associates, each making introductions before quickly entering into small talk and professional banter. It is apparent this is a business of relationships, trust built up over the years by working deals together. Chris mentioned that he did not view other brokers as competitors for listing or for sales rather, he viewed everybody in the room as a potential partner in an upcoming opportunity. The meeting lasts about an hour; we make our goodbyes and find our way to our car to reconvene at Chris’ office.
Chris is a sole practitioner and manages a select number of both sellers and buyers. I asked him was there an optimum number of clients to be working with and he said, “It depends.” He went on to say that can never was too many opportunities but it is always better to work with those how are committed to work with you and who are committed to closing their deal. Sellers need to be committed to wanting to sell their house and be willing to review and act on reasonable offers and requests from their broker. Buyers need to be committed to work with a single buyer’s agent and not enlist the services of others. Chris will ask early in the process for the buyer to agree to a 90 day Buyers Agreement. This ensures a level of understanding of the buyer of their responsibilities and obligations to Chris and to their search for a house. At times this results in a buyer not engaging Chris, but he feels that is probably for the better, as the test of commitment hasn’t been past. I felt that the most valuable commodity of a Real Estate professional is their knowledge and their time; and spending it with clients who have this understanding. We discussed the needs of good record keeping and the retention time for escrow files. Chris felt it was a best practice to keep escrow records beyond the time period prescribed by law. It also said it was a best practice to keep those records in a consistent and orderly manner so that information could be made readily available in the case of an inquiry or an audit.
Chris said it was time to go and asked to see the list of homes on today’s tour. The notes Chris had taken earlier in the morning were for houses had not yet previewed or those that had changed hands recently. Chris mentioned the importance of knowing your inventory and keeping it current. Chris said it is important to know what’s on the market so that you can start matching up your buyers with the inventory available at any point in time. He also said you need to know the streets and roads of Santa Barbara. Yes, a GPS can help, but a prospective buyer has confidence in an agent that can find his or her way around town.
We started off to preview ten houses that morning, starting on the Eastside and Riviera, continuing on to San Roque and the Westside. Chris seemed to know each agent at each home after 30 years you really know the people you work with. He listened attentively to the information of the house as we walked through each room taking mental notes of details that were unseen to the untrained eye. A load bearing wall, a room plumbed for full bath, the kitchen with a southeasterly exposure. A garage converted to a study. An overly steep driveway or cracks in a foundation. He asked a few more questions, such as when was the roof last replaced or when was the kitchen remodeled, filling in the blanks that were missing. Chris always made a positive comment about the house then thanked the agent before moving on the next home. Chris never expressed his personal opinion of whether he liked the property. He felt his opinion didn’t really matter that each property had merit and interesting qualities and that eventually buyer and seller would get joined at an agreeable price and terms and a deal would be done.
We continued on our tour. Chris mentioned that it is not uncommon for him to see homes on a tour that have been turned over three, and in some cases four times since he has been in selling homes in Santa Barbara. That is why the tour of homes is so important. Even if you think you know a property from the last time it was on the market, in all likelihood it has changed significantly and the knowledge of your inventory is so important. Chris mentioned the changing demographics in Santa Barbara. The recognition and desirability of Santa Barbara means that buyers can be from anywhere on the planet and it is not out of the ordinary to be marketing your home to someone in Europe, Latin America or Asia. Likewise our domestic buyers will start to reflect the increased mobility of upscale American buyers, primarily baby boomers as the general population ages as they begin to seek smaller home in more urban places to live, like Santa Barbara. In Real Estate the only constant is change.
I asked Chris about how he got started in Real Estate and why he stayed in the business. Chris entered the business over thirty years ago. A 40 year Santa Barbara resident, I learned from his website, http://www.chriscasebeer.com , that “Chris was first licensed with Pitts & Bachmann Realtors of Santa Barbara in 1974. He learned his craft from the best, David Pitts. Specializing in homes, condominiums and buildable sites gave Chris a broad knowledge of the Santa Barbara market. Later in 1980 he opened his own firm, Casebeer & Company, Inc.” Chris stressed the importance of working for a “good broker”, a mentor who takes a personal interest in your success. Chris felt he was fortunate to work for someone like Dave Pitts who helped him learn the ropes of the business and when was he was ready, to encourage Chris to open his own company. Chris said good mentors can be found in companies large and small, so it was worth the investment of time and energy to seek them out. They can make all the difference in your career.
As we completed the tour Chris left me with this final thought. If you choose Real Estate as a profession you need to be “all in” or you won’t be successful. He felt you can’t represent your seller or your buyers well unless you are committed to the profession. This meant to Chris that you had to be doing this as full time job and not as a part time avocation. Chris said that if he asked a buyer or a seller to be committed to him; that is the least they can expect of him. He said take the profession seriously, keep up with your professional training and give back to the profession when are asked to mentor others in the business. “I love what I do. It has provided me a good living and a great life, and where better than in Santa Barbara!”