ForeverMissed
As most of you know, our wonderful Dave passed away suddenly while helping a neighbor shovel out a car following an unusual snow and ice storm in Portland. While we find solace in the fact that Dave felt no pain or panic with his cardiac arrest, our hearts are broken. So many people have told us stories about how Dave helped them out, frequently without them ever asking, always the Good Samaritan. Family and friends have shared memories of fun, poignant, tough, caring, silly times they spent growing up together, surviving high school and college, playing ultimate frisbee, raising children, working, hiking, fixing things, investing, vacationing, etc.

We’d like this website to be place where we can all share memories, photos, and stories of Dave to celebrate his life. We hope it serves as a memorial we can return to visit, reminisce, and add content when photos pop up or you have a ‘remember that time when....” moment. Dave’s many friends and family are spread around the country; hopefully this lasting tribute will bring everyone together.
  1. Please share memories and stories in the Stories section of the site accessed by the tab above; you can add an accompanying photo or video if you’d like.
  2. Using the Gallery tab above you can share photos, videos or audio.
  3. Please help spread the love and share this website link to other family, friends and colleagues david-kruse.forevermissed.com
Posted by Jun Ying on April 15, 2021
I remember Dave for his wisdom and salt-of-the-earth goodness. I remember fondly a weekend out at our lake house with Dave and Carol. We spent the day on the boat cruising and wakeboarding, until we ran out of gas and had to get BoatUS to come and refuel us! I remember having dinner on the dock and talking about life. At the time, Vickie and I didn't have children, fully enjoying the care-free life. Dave and Carol shared with us their stories of raising Doug and Kat. Seeing how Dave absolutely loved being a father, made an indelible impression on me. Vickie and I still talk about how that weekend had a lot to do with our decision regarding having children. Our lives are so much the richer for it. To cap it off, when I saw Dave again a few weeks later, Dave gave me a wakeboarding tow rope, because I was using a rope that was meant more for water skiing (more elastic!). That's how knowledgeable, observant and thoughtful he was. I still have the rope today, and look forward to being on a wakeboard this summer, remembering Dave.
Posted by PETER GUYER on April 13, 2021
I was fortunate to meet Dave through my long-time friend, Carol. I was immediately impressed with Dave's dry sense of humor, keen intellect, and zest for life. Dave was always so thoughtful, kind, poignant and present, and always with a soft smile. He was also competitive and fearless of confrontation. I will miss the comfortable dinners and relaxing moments by the pool with him, and will be forever grateful that I shared those moments with Dave. He leaves this earth with a wide impact and an enduring legacy.
Posted by Joseph Faulkner on April 10, 2021
I will always remember Dave as a quiet and loving soul, and I was forever impressed with his low-key determination and tenacity whenever he was confronted with a challenge.
 And the smile; the ever-present smile, no matter the circumstances.
Posted by Michael Bloch on April 7, 2021
Carol, I'm so very sorry to hear about David's passing. Growing up with him from elementary through high school I knew he was a brilliant guy and I always got a kick out of spending time with him. It was great to randomly reconnect with him at the MBA Challenge for Charity while I was at Berkeley and to catch up again in the Bay Area years later. Thanks for sharing info about your life together and activities since you left the Bay. I send my heartfelt condolences to you & your family, he will be missed.
Posted by dana austin on March 27, 2021
Carol, I just heard the news. I am so sorry, sad and surprised. Dave was such an amazing human. He had a zest for life. I will never forget his willingness to help me with my finances. I followed his advice to a T and am doing much better. I heard he was being a good samaritian when it happened, he was the ultimate ulturistic man. I especially love watching the way he loved and partnered in life with you. A true authentic guy. I am so sorry and I want to be here for you.

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Recent Tributes
Posted by Jun Ying on April 15, 2021
I remember Dave for his wisdom and salt-of-the-earth goodness. I remember fondly a weekend out at our lake house with Dave and Carol. We spent the day on the boat cruising and wakeboarding, until we ran out of gas and had to get BoatUS to come and refuel us! I remember having dinner on the dock and talking about life. At the time, Vickie and I didn't have children, fully enjoying the care-free life. Dave and Carol shared with us their stories of raising Doug and Kat. Seeing how Dave absolutely loved being a father, made an indelible impression on me. Vickie and I still talk about how that weekend had a lot to do with our decision regarding having children. Our lives are so much the richer for it. To cap it off, when I saw Dave again a few weeks later, Dave gave me a wakeboarding tow rope, because I was using a rope that was meant more for water skiing (more elastic!). That's how knowledgeable, observant and thoughtful he was. I still have the rope today, and look forward to being on a wakeboard this summer, remembering Dave.
Posted by PETER GUYER on April 13, 2021
I was fortunate to meet Dave through my long-time friend, Carol. I was immediately impressed with Dave's dry sense of humor, keen intellect, and zest for life. Dave was always so thoughtful, kind, poignant and present, and always with a soft smile. He was also competitive and fearless of confrontation. I will miss the comfortable dinners and relaxing moments by the pool with him, and will be forever grateful that I shared those moments with Dave. He leaves this earth with a wide impact and an enduring legacy.
Posted by Joseph Faulkner on April 10, 2021
I will always remember Dave as a quiet and loving soul, and I was forever impressed with his low-key determination and tenacity whenever he was confronted with a challenge.
 And the smile; the ever-present smile, no matter the circumstances.
his Life

A little bit about Dave

Dave was born September 14, 1962 in Shaker Heights, Ohio and passed away February 15, 2021 in Portland, Oregon.

Always living to the beat of his own drum, David was born at home on the kitchen floor, thereby creating a family legend as soon as he entered the world. He grew up the third child of four (Bob, John, Dave, and Susan) in Shaker Heights, OH. He was lucky to live within a few miles of all of his first cousins, aunts, uncles, and dearly loved Gram Roth. He spent those years juggling an early morning paper route, swim team, Ultimate Frisbee, and always being right in school ;)

The decision to earn both a BS in Electrical Engineering and a BS in Chemistry from Rensselaer Polytechnic Institute, in just four years, meant college was not that enjoyable, but Ultimate Frisbee and a few close friends brought some bright spots. A move to Southern California in 1984 to work for General Dynamics followed. Dave discovered he enjoyed the business side more than the engineering part of his job, so getting an MBA was his next step. At the University of Southern Cal, Dave focused on Finance classes, and played a lot of Tetris and Crystal Quest with his great friend and roommate Gordy. We met in 1988 in the Fall of his second year. Dave was happy that I enthusiastically supported his love for Ultimate Frisbee. After watching him play in an especially rough tournament, I said “you can have my respect or my sympathy when you’re playing Ultimate, but not both.” My understanding came from years of playing soccer, and I repeated that phrase often as Dave broke numerous bones and tore both ACLs over years of playing Ultimate...and he always got more respect than sympathy from me :) After dating just eight months, we got engaged and when I finished my MBA fourteen months later, we got married. Our beautiful wedding was followed by a six week honeymoon in Europe which was the icing on the cake.

Dave and I spent 14 wonderful years in the Bay Area (1990 - 2004), where we found a fabulous group of friends with whom we forged lifetime bonds. Together we shared being newlyweds, buying our first homes, having children, figuring out careers, and learning how to juggle being working parents and still have time for frisbee, skiing, and lots of fun with friends. Dave appreciated making so many amazing memories, and, of course, the highlight of those years was raising Doug and Katherine! Dave and I took turns having stable jobs and joining Silicon Valley start-ups until the Coca-Cola Company bought the start-up I co-founded. Dave was so supportive when I had a great opportunity to move to Atlanta for a job leading Digital Marketing for Coca-Cola; he was game for a new adventure. After seven years in our first house, and seven years in our second in San Mateo, Dave became the “mastermind relocation manager”.

It was hard to leave our Bay Area lifestyle and many friends and family, but Atlanta turned out to be a really good place to raise our children. It was quite a dramatic change to move to the South, but the quality of family life in Atlanta, the good schools and sports, the fun we all had due to my job at Coca-Cola, and our many new friends made it all worthwhile. Dave spent those years remotely doing the Marketing and helping run the business side of a Silicon Valley start up, and of course playing for several good Ultimate Frisbee teams - discovering the benefit of Southern winters and the brutal reality of Atlanta summers. To prevent year-round Frisbee from completely destroying Dave's knees, we added cycling into the mix to save a little wear and tear. Along with cycling with good friends, we spent many years cheering on Kat and Doug and their soccer teams which brought us many years of joy.  Not surprising, Dave was Team Manager for both kids while we were in Atlanta, and then for four more years while Kat was in High School. It was in Atlanta where Dave truly became the “home remodel expert” by creating an absolutely amazing new kitchen and building out a fun living and entertaining space leading out to our pool and BBQ area. These new living spaces led to our hosting many, many fun social gatherings, including much-loved tamale-making parties, with friends and their children.

A call from a recruiter about the Chief Marketing Officer position opening at ESPN led me to think, "hmmm." After almost seven years in Atlanta, and more than nine years as head of Digital Marketing for Coca-Cola, I went home and asked Dave if I should go for it. As always, Dave enthusiasticly supported me during the zillion interviews it took to get the job. The only downside was it meant a pretty disruptive 2011 move to New York, which made for the third of our ‘every seven years’ changes. So off we moved to Mamaroneck in Westchester County, about 20 miles north of NYC. This meant big changes for Doug and Kat. Dave could keep his job since he already worked remotely, Kat bravely started a new school in 9th grade, and Doug stayed at his boarding school but had no local friends. Fortunately, we all enjoyed attending ESPN sporting events, the highlights being the X-Games and the Women’s World Cup in Germany. Dave and I took up kayaking in the Long Island Sound, and Dave found his incredible PUFA Ultimate Frisbee family which meant crazy early-morning Frisbee before work...yes, even during NY winters!  Dave continued to play Ultimate with these awesome friends for years after we moved, attending the annual New Year's Day games in NY and playing in the Ultimate Frisbee National and World Championships the last couple of years with some of his PUFA teammates.

Living in NY had its fun experiences, but once Kat and Doug were off to college, we didn’t see the need to stick around for more NY winters, so we scooted back to our beloved West Coast in September of 2015. This time we went to Portland, Oregon, an area Dave had discovered on work trips and loved.  And, wow, was Dave right. Portland has the perfect balance of diverse natural beauty, vibrant city life, and wonderful people. It was a perfect match for our preferred lifestyle. This time we took “Dave, the mastermind relocation expert” and especially “Dave, the home remodel expert” to a whole new level!  We bought a fabulous 107 year old home, right in town, with gorgeous views of Mt. Hood, Mount St. Helens, Mt. Adams, and Mt. Rainier. But that also meant 107 year old bathrooms, a butler’s pantry and a separate, small, poorly redone kitchen, and worn out landscaping. Dave totally rose to the occasion and outdid himself with three new bathrooms, a beautiful new kitchen, and a completely transformed yard with new hardscaping, landscaping, and great gardens!  Dave lead on the design and execution and I lead on the look, and together, we took teamwork to a whole new level. Dave definitely could’ve become a successful home remodel contractor, but, by this point, he was also interested in more active investing and advising, so we both joined Oregon Venture Fund.

Neither of us worked full-time for the last two years. Dave had already transitioned to investing/advising, and I became a Corporate Director for Valvoline, Inc and a board member/investor/advisor for some start-ups. That gave us more time to spend hiking with our wonderful Portland friends, exploring the Pacific Northwest, gardening, and discovering great new Portland food carts, restaurants, beer, and Willamette Valley wines. In August of 2020, we bought a bigger beach house in Emerald Isle, NC where we have been going for 24 years, and thus got to start yet another house remodel which is currently in full swing. To celebrate our 30th wedding anniversary on June 1, 2020, we had planned great trips to France and then Egypt. We thought about how wonderful the first 30 years of our marriage had been and were looking forward to the next 30 years of being less busy (maybe) and getting to enjoy the fruits of our labors by traveling and spending time with Kat and Doug and all our family and friends. The trips of course didn’t happen, but thank goodness Dave and I did get to spend a lot of time together during this year of COVID, which turned out to be a blessing. And Doug, Kat, and I will always cherish the 10 days we spent together in Emerald Isle for our first Christmas in the new house, making new traditions and memories.

We will continue to share stories of our lives with Dave in the Stories part of this website, and we so, so hope that you will share funny moments, poignant memories, challenges faced together, and just the day to day times you spent with Dave - to help keep his memory alive in all of us.

Recent stories
Shared by Tori Peterson on April 17, 2021
Bonding with Carol and Dave as first-time parents was an unforgettable blessing. We shared a nanny for our first born (Dougie and Nicholas), as well as many, many “firsts!”  It’s a wonder we remember anything from those chaotic years filled with bottles, car seats, work commutes, house projects, and sleep deprivation.  But we do! 

We (and our kids) will forever treasure memories of backpacking trips, book club camping trips, biking trips, family dinners, kid birthday parties, and just hanging out at the park or in our backyards. Dave’s dry humor, sharp intellect, calm parenting style, and cute chuckle-and-grin combo helped shape us in those critical years with young kids. We are filled with gratitude. Dave will live forever in our hearts and memories.

Much love,
Tori, John, Nick, Heidi, Courtney and Brooke Peterson

P.S. As Carol noted, she and Dave took turns in many roles. Before Dave became “Dave the home remodel expert,” I’ll never forget one of Carol's “surprises for Dave.” Taking advantage of a rare night when Dave was out of town, Carol stayed up all night and single-handedly moved all the bedroom furniture to the center of the room, painted the whole bedroom, and then moved the furniture back. I can’t remember the color of the room (or the quality of the painting job!), but that might have been when Dave decided it was time to switch roles again! 

Shared by Paul Cantwell on April 12, 2021
I have a theory that in our small community of Larchmont/ Mamaroneck no two adults are ever more than 2 degrees of coaching away from any other adult. Either you have coached my daughter/ son, for _________ sport (fill in the blank), or I have coached yours for _________ sport (fill in the blank),  or at most one intermediate coach would bridge the two us.  If you stretch that a bit to cover two adults having sat on the side of the same field for occasionally exciting but also sometimes cold and wet games, then you have almost universal coverage.

So, not surprisingly Sally and I got to know Dave and Carol on the side of the soccer field, watching our respective daughters play for the travel and high school teams.  It punctuated much of our year with weekly natter sessions, with occasional interruptions from actions on the field.  If we had a cent for every hour, we jointly spent on the side of soccer field, it would almost have paid for a refill for Dave’s Aston Martin.

Some teams had hyper aggressive parents but fortunately that was not our team.  Dave led by example with a mellow attitude to what after all is just a game.  That is probably why we were drawn to him.  He knew what he was talking about (more than I, who despite growing up in the UK didn’t play soccer), he knew what the girls were capable off and how to motivate them, but what he wanted most of all was for them to enjoy themselves.  Dave exhumed good karma.

The girls were very successful, they won more than their fair share of games but more importantly made great friendships.  And so it was with the parents, we were winners because of the community we made with each other and none was more precious than the one we made with Dave.  He made us chuckle, he made us think, but most importantly he made us appreciate the small pleasures of parenting in what felt like small town America, even if it was 35 min from Gotham.

We count ourselves lucky to have been able to share a glass or two (or three, or four...) of wine and the occasional tomato with Dave and Carol.   The sun now shines slightly dimmer because that will be a memory not an anticipation.   There is a Dave shaped hole in our hearts but the world was a better place because we got to know him.

Shared by Keith Goldberg on April 12, 2021
As I watched the Masters this weekend, I can only think of 2 years ago and being there with Dave and Carol.  Every year, Dave would ping me, “Join us at the Masters!” and every year I would have to reply, “Ugh, can’t make it this year”.  It became one of our yearly rituals. (The other being me pinging him when the Sharks schedule came out to get him in town for a game.  He always said yes to that.)  I think I surprised him in 2019 when I said yes and finally went.  A bucket list item and one I was able to share with two amazing friends.  Dave and I met in Atlanta on Thursday and drove together to Augusta.  Friday, Dave took me to all his favorite spots on the course and of course we hit the pro shop for Masters swag.  Saturday was more sitting in a couple places and watching the groups come through.  Sunday was camp at 15 and watch everyone come through until Tiger came by and sealed his victory in front of us.  Watching this year, I can only be glad I finally said yes.  


Dave and I were thrown together (as well as ripped apart) by our wives who worked together at Clorox.  We did so much together.  From dinners at new restaurants in the area, to house advice to becoming first time parents (we will always thank Doug for being our child proof test case).  When Dave’s roofer fell off his roof and couldn’t finish the job, him and I got up there and finished it.  Not one of our brighter moments, but typical Dave, of course he could do the job.  Somehow, we did finish it without either of us falling off the roof.  


When they left the Bay, we did everything we could to see each other as often as possible.  From business trips to excuses to see our favorite team play.   Our family vacations were something everyone in both families looked forward to.  He was always someone I could call to discuss investment ideas, how to attack house projects, when we were getting together next, our cool cars we finally purchased or anything else on either of our minds.  


Every time I wear a Masters polo or see a Sharks game, I will smile thinking of him.  May his memory be a blessing.