His Work
Dr. John Whitney has long been credited with the vision of "wellness" as a natural extension of the chiropractic principle. His Guelph clinic, The Wellington Chiropractic Group, was the largest in Canada and served as the development and implementation sight for his unique approach to practice and patient management. The clinic owned by his daughter Rebecca for many years,continues to thrive.His daughter Michelle recently joined the group after a long and successful career in her own clinic.
Strongly influenced by the work of Drs. Seyle, Simonton and Shealy, Dr. Whitney began working on a model of the doctor-patient relationship in the mid-sixties. Utilizing Maslow's work in identifying the hierarchy of needs, adding neurolinguistic programming and blending it with psychoneuroimmunology, Dr. Whitney developed a patient and practice management system that is still being taught to chiropractors today.
After 30 years in practice, Dr. Whitney founded Whitney Transition which morphed into ChiroBizWizdom and has recently been updated to Practice Development Institute. These firms have always focused on providing emerging healthcare practitioners with outstanding patient management and success oriented business skills. Dr. Whitney has personally helped over 5000 who have benefited from his guidance during their transition into practice. He has co-authored two books and numerous articles.
The success stories of the clients he has ushered into chiropractic speak for themselves…. Some of his clients have gone on to be noteworthy leaders in chiropractic and significantly, positively, impact our profession.
Work was not work for Dr. Whitney. It was always an extension and expression of all that he loved. An outstanding speaker, he lectured extensively throughout the United States, Canada, and South Africa. We were so fortunate to be able to learn from such a consummate professional.
Dr. Whitney's interests expanded from organic farming to quantum physics. And his desire to continuously grow and expand extended to sports as well. In his early years he was a competitive downhill skier and in his later years a competitive archer.
Whatever he did, he did it with the memorable Whitney style - full on.
We had been threatening for years to take all of his teachings and create an online course for students, new graduates and staff. I am pleased to say that much of this was completed and is awaiting the post production process.
As a legacy tribute to chiropractors who were taught by him and for those who have never been exposed to Dr. Whitneys teachings, I have roughly edited a section he referred to as Head Drycleaning..... as there is no one who could do this justice as he did. I hope it reminds you not only of Dr. Whitney but of who you are and can be. - Lyn (you can play it and download it from here, but it also resides on Vimeo http://vimeo.com/60715929 )