ForeverMissed
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Magnanimous. Charismatic. Love. Charitable. His smile lit up a room. He smiled with his whole face drawing you in, his eyes always so bright sparkling with ideas he couldn’t wait to share. His energy and passion infused every space he occupied. He was electric. He made you dream big, while insisting that you weren’t dreaming big enough. He made you want to be better, do better. Mediocrity was not an option. He was generous with his time, his energy, and his knowledge. He made you feel special not because he wanted something in exchange, but because he was intentional about being present with the person he was engaging, in the moment, every moment. Ibukun was Magic.

Nigerian. American. Omo Naija, Omo Oyo. Omo bo ki ija, omo boki ija, omo tori ija, da oko e si eba ona. Ibukun loved Nigeria. He loved being Yoruba and he loved his culture. His command of the Yoruba language was something to behold. Ever respectful and the first to prostrate for an elder - no wonder he was a favorite amongst the parents! His commitment to the country of his childhood was just one example of the loyalty he brought to the people he loved and his relationships. Unconditional love and acceptance despites inevitable flaws. Loyal. This characteristic served as the foundation of his relationships - Family. Friendship. Brotherhood. A dedicated participant in all.

Dreamer. Fearless. Spirited. Fighter. It was almost as if he knew he would be gone too soon - he lived life to the fullest, unapologetically pursuing every dream, not without fear and challenges but in spite of them. He lived his life with a sense of urgency eager to see the world and constantly engaging in new experiences. He was relentless in the pursuit of his dreams. One of his favorite saying was “small thing like elephant” meaning no matter how big a problem is, don’t look at its size but take it one bite at a time. He was never afraid to take the road less travelled.

Focused. Determined. Grit. Unrelenting. He had a singular focus when it came to his goals and a resilience to be admired. He breathed life into his dreams with his work ethic and determination. He was a think-tank and a strategist that would piece ideas together in brilliant ways that’s outside the box. He was innovative. He brought that work ethic to all he did - his fitness, his hobbies, his personal and professional life. He always strived to be the best and surrounded himself with people who challenged him and pushed him. And he gave as much if not more than he took. 

Son. Brother. Husband. Father. Friend. He was the epitome of love and making soul connections. He was very loved and loved passionately in return. He was raised to be his brother’s keeper and would never leave any man behind. In his most important role as a father, he shined. He loved his girls unconditionally. He was proud of them and bragged on them non-stop. He had such big aspirations for them that they will experience opportunities that was never available to him. Super-hero. Spend a few minutes with his girls and you can see their Dad shining through. 

He left an indelible mark on us all and we are better for it. Ibukun, sun re o!

Onward IBK, onward.


Celebration of Life - April 2, 2021
Funeral Service - 11:00am - 12:30pm
Keeney & Basford Funeral Home
106 East Church St.
Frederick, MD 21701

NOTE - Due to COVID restrictions, the funeral service has limited capacity. For those unable to attend in person, please follow at the Youtube link starting at 11am EST - Celebration of life for Ibukun (Tony) Oyetunde Ashamu.

Cemetery - 1:00pm - 2:00pm EST
Mount Olivet Cemetery
515 S Market St.
Frederick, MD 21701

March 18
March 18
3 years later and it still fills like I’d wake up and hear your voice again. Time does not make it easier but I am Just learning to live with it by his grace.

Brother
I thought of you today, but that is nothing new.
I thought of you yesterday and days before that too. 
You left me beautiful memories, your love is still my guide.
And though I can not see you,
You are always by my side, Forever in my heart.
God has you in his arms, I Have you in my heart.
Author - Unknown
February 23, 2023
February 23, 2023
Happy heavenly birthday brother
July 1, 2021
July 1, 2021
Words fail me due to utter shock upon coming across information about the passing on of an astute, distinguished and exceptionally gifted entrepreneur and unassuming leader in the person of Sir Tony Ashamu, to whom I'm wholly indebted to for imparting me with extremely positive ways of work and business ethics while working for him both at Olive Estate Inc. and Ashmart Supermarket.
I can only pray and believe in total faith in God that He in His Infinite Love and Mercy shall Grant him Eternal and Perfect rest in His Kingdom and grant his loved ones the fortitude to bear his departure in Christ's Loving and Mighty Name, Amen.
Rest in Peace and Power sir.
April 2, 2021
April 2, 2021
So sad to hear you are gone. I only met you 3 times but those were very fund memories. The 1st was when I met you for the very 1st time with my dear friend and sis Nuli, your wife, you were so calm and friendly, my husband (fiancé then), made a comment about you afterwards "you look so perfect for her" i saw the way you dotted on her.. I just knew you were her one true love she spoke about for years..
The last time I saw you was when I went looking for my friend..I saw your genuine care for my worried mind.. you were such a wonderful soul.. I know the Good Lord will take you to his side. You will surely be missed.
May your gentle soul rest in the blossom of the lord.
April 2, 2021
April 2, 2021
Ina lillahi waina ilehi rajiuna.

Rest in peace in the bossom of the lord Tony.

We love you but Allah loves you more hence the early return call.
April 2, 2021
April 2, 2021
Ibukun, you will truly be missed. I pray for strength for the entire family. May your soul rest in peace.
April 2, 2021
April 2, 2021
You taught us how to be meek and humble while conquering the world and that siblings are our first line of defense and that we need to be grateful for them. It was an honor knowing you. Rest well my friend. 
April 1, 2021
April 1, 2021
Ibukun, ultimate EOE. He was friends with all and any. He would walk up to any one and strike up a conversation. He had such an endearing spirit.

He was such a fighter! He really did fight till the end. He held on for so long. I dont think No was a word he recognized in the dictionary. He had huge goals and dreams and was not afraid to go after them. One step at a time, ignoring the Nos. Those goals scary to others, but not to him. He was hella determined. Nothing came in his way. Very competitive, sore looser at times but it was that determination to finish first that paved his way. I remember he was the first amongst "us" to bank that IT job. First to dare to fly the coop and leave MD for Ohio.

Very respectful. Favorite amongst the moms besides his friend Alex. Those 2 had all the MD moms wishing their daughters bagged such respectful and charming men.

Quite the ladies man too. He went after his ladies like any of his big goals. Never took no for an answer and many a times you would hear the other fellas say damn how did you get that girl! He def knew pretty when he saw one.

I will remember his smile, his laugh, his fun energy and will remember him when my goals seem too lofty for me. He always pushed through, always persevered. So can I.

You left your mark my friend. Your passing certainly jolted us the 94-96 yankee babies. Till we meet again dear friend....
April 1, 2021
April 1, 2021
Ibukun, my childhood friend in school and church, your exercise of energetic strength is second to non till adulthood, despite so hard to believe and say goodbye, we love you but God want you now, we can't query at all. Sleep well as we take solace in Christ and hope to see in the Resurrection morning.
March 29, 2021
March 29, 2021
There are no goodbyes for us. Wherever you are, you will always be in my heart . Rest in Peace
March 29, 2021
March 29, 2021
IBK.. unbelievable !!! What a colossal loss. I remembered when we used to eat 'suya' roasted meat at Ojodu, Lagos.
Strong man, intelligent, loving, open minded, extremely confident and smart.
What a loss.

You will forever be remembered as an ICON in the Ashame Dynasty. ADIEU
March 27, 2021
March 27, 2021
So hard to believe. Rest on bro. Still in shock wen Yemi told me. RIP. May God comfort the families u left behind. We luv u but God loves u more.
March 27, 2021
March 27, 2021
Still very hard to believe you are gone Chairman (as you were referred to by those of us who happened to work with you)
You will be greatly missed my beloved brother in law & Boss. You were always full of energy & positive mindset in all business ventures you dared venture into.
Rest on Tony.
March 26, 2021
March 26, 2021
We are really at a loss of words. Such a cliche, but "gone too soon" is all we say.
Thank God that you, Tony, graced this world and left several indelible footprints, glimpses of which we are blessed to see through your children and your sister Dola, who is our dear friend.
Our hearts and prayers go out to the entire family. We pray that God guides you, as you navigate this huge loss.
Our deepest sympathies.
May Tony's soul transition peacefully and rest in eternal peace.
March 26, 2021
March 26, 2021
My friend and brother. You will be missed. You were a joy to be around. Rest In Peace sunshine. Gone but not forgotten
March 25, 2021
March 25, 2021
It pains me deeply to have to write this. I met Tony at a Census Bureau. Tonys Olive Networks managed, for a time the entire network infrastructure supporting the Decennial census. He was impressive in his command of technology and his professionalism and integrity. He is one of the most dynamic people I’ve ever met. Why? Why? Why? God bless his family and his kids. RIP.
March 25, 2021
March 25, 2021
I'll miss Tony immensely! Despite our difference in age of 18 years, I always told Tony I want to grow up and be just like you. He's touched so many life's. My prayers to the family and love ones who are feeling this pain. Will remember you always, your Brother!
March 24, 2021
March 24, 2021
This is so sad. He is such a visionary. Such a great man and son of Oyo state - this is so sad! His gentle soul rest in peace. And may God grant his family the fortitude to bear this loss, and I'll like them to know that he is truly loved here in Oyo state, and his legacy lives on.

I rarely wish we can honor him in Nigeria with a yearly event such as an annual Ibukun Tony Ashamu Innovation Challenge or Ibukun Tony Ashamu Interschools Debate within Oyo state. His legacy lives on in our hearts!

I will post this on his official Facebook page for people to tune in to the Memorial, if they can. Painfully, he and I were the ones with access to his official Facebook page, and after this I don't know what to do with it - perhaps Archive it in his honour or just let it be. This is sad but the Holyspirit will comfort us!
https://www.facebook.com/TonyAshamu/
March 24, 2021
March 24, 2021
Ibukun, it has pleased the good Lord to call you home at a tender age - at the age that the all knowing God deem that you have completed your assignment.  As mothers, we agonize because you have left a hole which only the almighty God can fill. You left father, mother, wife, daughters and siblings. No one can reconcile your early departure except for He (the Lord) who made it so.
You call other people's mummy as if you came from their womb, without taking anything away from your own mother. The Yoruba culture was deep in your blood (Omó abire) very respectful, charming, kind with words. You are always in the present - making a long time feel like yesterday. 
I pray that the good Lord will comfort your mother and your wife. May God wipe away their tears as they take comfort in the joys shared with you. 
May God be the father to your girls and help them to excel in whatever they do.
I pray that God in His infinite mercy grant you pardon and mercy for your errors and pour His perpetual light into your soul. 
May your soul and the souls of all the faithful departed rest in perfect peace. Rest in peace, amen.
March 24, 2021
March 24, 2021
Great guy, good brother good friend. You will be missed dearly.. sleep well boss...
March 24, 2021
March 24, 2021
May your Soul rest in peace and may God Almighty Comfort the family , friends and lovedone your left behind....
May God stop the sudden death in the family in Jesus name.
March 24, 2021
March 24, 2021
May your soul continue to rest on, u av been a wonderful boss while u were alive, but is so shocking to me when I heard you were gone. Till we meet again rest on bro.
March 24, 2021
March 24, 2021
A GREAT MAN WITH A GREAT MIND WHO LIVED A GOOD LIFE IMPACTING PEOPLES LIFES WITH GOOD IDEAS AND GOOD ASPIRATION. WE LOVE YOU BUT GOD LOVES YOU MORE
SUN RE OOO IBK
March 23, 2021
March 23, 2021
May the mercy of God speak for him. He was a sweet soul.
March 23, 2021
March 23, 2021
Saw you years back in Nigeria...your personality and energy filled the space we were in... Rest on in peace!
March 23, 2021
March 23, 2021
Tony was always a visionary leader, fearless and full of dreams. I prayed and hoped for a second chance but God knows best. Rest well brother, you definitely lived life.
March 23, 2021
March 23, 2021
Wow!!! man DMV we have lost an ICONIC guy and a very close friend in our set of friends. Sleep very well Ibukun, You fought a good fight. May the Lord comfort your sleep and your family still we meet again.

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Recent Tributes
March 18
March 18
3 years later and it still fills like I’d wake up and hear your voice again. Time does not make it easier but I am Just learning to live with it by his grace.

Brother
I thought of you today, but that is nothing new.
I thought of you yesterday and days before that too. 
You left me beautiful memories, your love is still my guide.
And though I can not see you,
You are always by my side, Forever in my heart.
God has you in his arms, I Have you in my heart.
Author - Unknown
February 23, 2023
February 23, 2023
Happy heavenly birthday brother
July 1, 2021
July 1, 2021
Words fail me due to utter shock upon coming across information about the passing on of an astute, distinguished and exceptionally gifted entrepreneur and unassuming leader in the person of Sir Tony Ashamu, to whom I'm wholly indebted to for imparting me with extremely positive ways of work and business ethics while working for him both at Olive Estate Inc. and Ashmart Supermarket.
I can only pray and believe in total faith in God that He in His Infinite Love and Mercy shall Grant him Eternal and Perfect rest in His Kingdom and grant his loved ones the fortitude to bear his departure in Christ's Loving and Mighty Name, Amen.
Rest in Peace and Power sir.
Recent stories

The Journey from Success to Significance

March 23, 2021
“We are all the unreliable narrators of each other’s stories.” I heard that quote recently and it had a profound impact on me… I'll do my best to paint a picture of the Tony I got to know, by focusing on a few key memories I have.

I was lucky to develop a friendship with Tony during the two year span we shared at Kellogg. Our class schedule was challenging. On day one, we learned of the rich diversity of industries, backgrounds, and responsibilities we all contributed to the program. One immediate commonality amongst us... smart people, deeply committed, with busy family and work life commitments that followed us onto campus each month.

It didn’t take Tony & I (and a few of our classmates) long to realize classes let out early on Sundays, and flights home didn’t happen for several hours. Looking back, I realize there’s nothing quite like staring at the ocean, and sharing a drink with good friends. We didn’t make it to “La playa” every time we were on campus, but we sure did try.

When it came time to select our global initiatives Kellogg experience, Tony and I both jumped at the chance to explore India. Almost every member of Tony's Study Group aka "The Cobras" chose to go to Hong Kong – but not Tony. It was funny to watch the friendly peer pressure being applied by The Cobras, to get Tony to switch destinations and stick with his study group. But Tony was never a follower... he was definitely a leader. I would later learn his purpose for selecting India was crystal clear. He wanted to understand what was happening within the country, that was causing the bottom rungs of society to climb into the middle class (at a sharper rate than any other country in the world). He wasn't a tourist, he was a strategist, looking to immerse himself, and understand the formula for their success. Spending those weeks in India was impactful on so many levels. We talked, a lot. I got a sense for the type of leader he was, and for the type of person he was. I don’t remember what city we were in, but I remember distinctly, when he first told me about his idea for Ashmart. A few weeks later (back in Miami) - Tony was asking me to network with anyone that could get him access to grocery store shelving. It wasn’t much of a surprise then when, shortly after graduation, he called to tell me his dream was alive, he was creating jobs in Lagos! and he needed a website for his new business. Shortly after that, we started sharing numerous conversations about his interest in politics back home and he discussed some of his ideas.

I always viewed Tony as a go-getter, he set his mind to his goals and he accomplished them. He was one of several Kellogg classmates who inspired me to launch my own business. But the memory playing in my head the most these days… is of one evening, on a rooftop in India, when Tony marveled at the possibilities he saw all around the country, and the connection to his plans for a better Lagos. He then paraphrased our favorite Kellogg leader (Dean Jain) when he said: “what I want is to go from leading a life of success, to living a life of significance.” What a profoundly powerful and selfless vision. I will miss him.

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