ForeverMissed
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This memorial website was created in memory of our loved one, Jeff Reid, 54, born on August 15, 1960 and passed away on October 31, 2014.

The background music is from a movie that Jeff liked titled Cast away.  Jeff told me that he thought the movie had deep symbolism about life.  Jeff said that you can be living your life and suddenly you could be stranded on an island seperated from everyone that you love.  And he said that life for everyone else will simply just go on. Much like the movie, Jeff chose a life to be mostly solitary.  He traveled the entire world and would adjust and create a life on whatever "island" he landed on.  Thats the way he wanted it.  But, he knew he was never alone.  I was always there.

Jeff, we will miss you forever -  Dave


August 17, 2023
August 17, 2023
Jeff, I miss you and especially your wisdom when came to marketing. I also admired your understanding of both US and international politics. I know you were an avid republican and I am trying to imagine what you would say about the current state of play in US politics.
August 15, 2023
August 15, 2023
Happy Birthday to my Brother Jeff. 9 years later and the memories of you stay constantly lit in our hearts. Camron and I talk about you often and miss you so. So, you would have been 63 years old today and probably would be sailing the world. I turned 62 just two days ago.  Maybe you are sort of sailing in another world. I hope so.

Love you always my brother -  Dave
April 26, 2023
April 26, 2023
I’m was so glad to get the email posted yesterday about Jeff. I was just thinking and talking about Jeff the other day. That speaks volumes about him. So many of us remember him and his enthusiasm for life, his creativity, his wonderful conversations and his smile. Jeff was way ahead of the rest of the world. Our time as friends in Georgia was short, but left a lifetime impression on me. I don’t know what happened to him. I pray he is at peace and I imagine he is still creating!
April 25, 2023
April 25, 2023
The passage of time hasn’t changed our thoughts of you and wishing you were here to talk to about all of the crazy turns this World has taken. You had such a broad Worldview. How I would love to ask you about things today. To get an honest perspective on far away places and people and politics. You were smart and insightful and spoke with a rare ability to see America from both an insider and outsider’s view. What I would give to ask you what you think of the unidentified flying objects, the lockdowns, the elections!! Too many conversations missed! So much has changed in the last 8 years. I wish you were here my Brother in Law. Our time together was too short. And Dave needs you. We love and miss you Jeff.
August 15, 2022
August 15, 2022
I was lucky to be your brother, but so unhappy when you had to go. Blessings on your birthday today in heaven, brother.
Love you Jeff. 
Dave
October 31, 2021
October 31, 2021
Wow, has it really been 7 years? Jeff, everyone thinks of you often, and wonder where your mind would be during these past few years. I think that I can speak on behalf of everyone on this thread, we would love to know what you would say about this mess that has hit our world without you in it. As your brother, my guess is that you would say "Hey Dave, figure it out".  Love and miss you everyday Jeff.
August 19, 2021
August 19, 2021
I remember Jeff fondly for his vision and marketing expertise and was reminded recently when talking with his brother Dave of our visit to St Petersburg Florida for a CIDM conference. We stayed at the beautifully restored Vinroy hotel. I was there with Dr Robert Minard and we had a most enjoyable lunch with Jeff and Dave at the Millers Sports Bar in St Petersburg.
August 15, 2021
August 15, 2021
Hey Jeff,

I'm sitting outside of a little country pub in the Norfolk countryside listening to a band called 'The sons of Mark'. I have a bottle of Chablis on the table and a glass with your name on it.

Words can't describe how much I miss you buddy.

Love Aj x
August 15, 2021
August 15, 2021
Hi Jeff -
I'm in Iceland today, finishing up a long roadtrip around the island. I know how you loved islands, and I know you'd love the vast beauty and wildness of this place. But man, it ain't warm here!! Those warm, breezy, sailboat kind of places better suit you. Raising a glass of Icelandic ale to you this afternoon... Happy Birthday!!
With love -
Robin
January 24, 2021
January 24, 2021
Today holds no significance to the day that Jeff was born or sadly passed nor do the circumstances, but I woke this morning and couldn’t stop thinking about this inspirational man and how much I miss him.

We were an odd pair. Having initially met in Darwin at the very tip of the Northern Territory of Australia, Jeff and I worked and partied through these faraway islands that Dave mentions in reference to Castaway. From Vanuatu to Curacao, Costa Rica to Antigua and Gibraltar to Malta; we weren’t always together but Jeff was always there when the going got tough.

We fought in boardrooms, initially with each other and later with everybody else. We were doing things that had never been done before in the wild west of an industry that was on the verge of exponential explosion. We listed a company on the Australian Stock Exchange, we sold a business to the strangest of people, we built development operations in the backwoods of the Costa Del Sol and tried to keep our heads in the backstreets of Costa Rica.

Jeff had a great ability to come up with comical names for the actors we were dealing with, the Big Banana and the Cocker Spaniel to name but a few; it allowed us to discuss things openly even when these bad actors were in earshot - thinking back it just gives me the giggles.

Jeff has been my most significant mentor and I often stop to think to myself ‘what would Jeff do here?’.

I miss Jeff terribly but now I have found this tribute page I’ll be looking forward to sharing some stories from these faraway islands that should put a smile on the face of all of you who loved him like I did.
August 15, 2020
August 15, 2020
Every year I get an email reminding me of Jeff’s birthday. It’s been some time since I last saw him, but he has never left my mind or my heart. I think Jeff touched many hearts during his adventurous life. I have a feeling he is still living an eternal life of adventure. Jeff, you put a mark in my head and my heart. You are remembered! 
August 15, 2020
August 15, 2020
Happy 60th Birthday to my brother Jeff Alan Reid. I was born 363 days after Jeff was born, which was great because my birthday would always come around every year 2 days before his.  Actually I think we both got robbed with a few duel birthday parties as kids.  We split a car our senior year. We graduated high school together in the same class at Germantown Tennessee.  We shared a lot of things, which I miss. I wish that you were here so that we could have a big Six O party for you today Jeff, but it makes me feel good that you are in the hearts of many people today my brother. To all that read this....please smile and think of the good times that you had with Jeff and tip a glass of wine and celebrate the life that was Jeff Reid. I know for a fact that is what he would have wanted. 
August 14, 2020
August 14, 2020
I know we would be enjoying some good food with an appropriate wine and enjoying uproarious laughter if we were celebrating Jeff's 60th milestone together. 

Jeff still is in my mind and heart as too soon gone, but never to be forgotten. I posted (at least I hope I did) a photo of Jeff taken at Long Beach harbor in 2003 I titled, Two Legends. It is of Jeff standing next to Ragtime and by Googling, "sailboat Ragtime" and reading a couple stories you can understand my reference. I am lucky to know the story of both legends and even more fortunate to have enjoyed Jeff's friendship.  RIP, Jeff!........RIP!
October 31, 2019
October 31, 2019
Wow, it has been 5 years since I received the call about Jeff from our mutual friend, Glen. I had just gotten back in the car from a sales call. I just sat in my car for a good 30 minutes and wept. Jeff had been in my wedding and was a good, trusted friend. I don't remember the last time I had seen Jeff in person but I truly remember the first time I met Jeff. The firm handshake with a slight wink as he looked me right in the eye. That was Jeff. One of the most humble, loyal and appreciative friends you'll ever have in a lifetime. RIP my friend, I miss you dearly and think of you often.
February 11, 2019
February 11, 2019
On Saturday February 9, 2019 Heather and I drank a bottle of 2011 Brands Laira Cabernet Sauvignon Jeff gave us when he visited us for dinner in Chatswood Sydney Australia in 2014. That was the last time I saw Jeff, and the wine was one of the best I have ever drunk and it gave us the opportunity to remember him and the influence he had on me and our business. It was good to remember Jeff, and how I sorely miss his emails and words of encouragement. Good on you Jeff, thank you!
January 1, 2019
January 1, 2019
Jeff, I still think of you. Our time together was brief but you made a huge mark on me. On my heart, on my brain, on how I approach life. You are missed and always will be missed. Your brother is an amazing person for keeping this light shining for you!
October 31, 2018
October 31, 2018
Brother - I so want to call you and catch up with you. So much has changed since you left us. I miss you and you remain in my daily thoughts. Have you gotten everything all organized in heaven yet? Love you.
October 31, 2018
October 31, 2018
You left too early. I am sorry for that. You always rolled your way. You lived a full live that was uniquely you. In retrospect, I am glad that you did it your way. You accomplished a lot in a short period of time. RIP
August 20, 2018
August 20, 2018
I think of you often, Jeff. You were a force of nature, and are missed.
August 16, 2018
August 16, 2018
Brother Jeff - Today is your birthday. Mine was 2 days ago. You would be 58 today.  I remember growing up and how you and I had a few birthday parties together, opening a few presents since our birthdays were only 2 days apart. God, I miss you Jeff. Life is tough, I miss you. Happy Birthday big brother. I will see you again. Love, Gipper.
November 1, 2017
November 1, 2017
I am attending the HIMAA health conference in Cairns Australia today and it brought to mind the AHIMA conference at the McCormick Center in Chicago that Jeff assisted with. We booked into the Chicago South Loop Hotel from Australia as it was close to the conference center, and when I advised Jeff he was concerned about my safety in this area of Chicago.
When I arrived at the hotel there was a large Federal Express box waiting for me with what Jeff described as a survival pack that included bread, salami, ham, cheese, nuts, crackers etc, and a bottle of red wine with a Trader Joes cork screw. I sure miss Jeff, and like others think of him as being just another email away.
Alfred Papallo
October 31, 2017
October 31, 2017
Jeff - I lost you my brother 3 years ago today. But, I know you are still with us. I still see you sitting in my sun room, playing with our dogs, and hear your laugh. It is close to the holiday season, so I know you will be paying us visit and we will eat, drink and solve all the world's problems. And then, you will cast out on your next journey around the world. Just like you sailors always do. While the pain of this continues to slowly wash away with time, the emptiness of not having you here with us does not. You are forever loved and missed.  Dave
August 15, 2017
August 15, 2017
Happy Birthday to Jeff! You're still missed, still loved, and I'm still disbelieving you're not just an email away.
October 31, 2016
October 31, 2016
My big brother Jeff,

2 years ago today, we suddenly lost you. The pain has lessened, but the memories will remain strong forever. I think of you everyday. We all miss and love you.  Dave
August 15, 2016
August 15, 2016
Happy Birthday JR! I remember and think of you in some way nearly every day, always with a smile and a wish that you were still here with us. Hope the sights are interesting and beautiful wherever you are, the wine is delicious, and the breeze is gentle and warm. Miss you, Love you - RJ
March 17, 2016
March 17, 2016
To Jeff's family. I am truly sorry for your loss. I remain in shock and have been reminded and reflected upon many memories of Jeff since finding this tribute site last week. I hope you still monitor this site and will drop me a note about Jeff's experiences, successes and sadly, his passing. I am just torn apart about this news.
March 6, 2016
March 6, 2016
I was searching for some old friends on Facebook and came across this when looking up my old friend Jeff Reid from Atlanta. This comes as a shock! I knew Jeff when living in Atlanta in 2005-6. He was a good friend and I thought a lot of him personally and professionally. I will pray for Jeff in his afterlife and ask that he be happy. I don't know what happened but wanted you to know he influenced my life so that I have searched for him to reconnect with on this sad evening. Peace to you Jeff.
August 15, 2015
August 15, 2015
Happy Birthday Jeff. We miss you more than words can say. When I think of the world, I think of you. Not a day goes by that Dave and I don't wonder what you would think of something happening and wish that we could share your thoughts and benefit from your wisdom. There is no one like you. You were worldly, yet humble. Elusive, yet ever present. You are deeply missed. Every day. We love you. Camron
August 15, 2015
August 15, 2015
Happy Birthday Jeff! What I would give to have you here with us and open some presents like we used to do! I know I will see you again. I love you my brother.
March 4, 2015
March 4, 2015
Jeff had a huge influence on my personal and professional life which I'll literally never forget. I know that his memory will live on through a lot of people with whom he interacted with similarly.

My condolences go out to to the Reid family. This site is a great tribute and the photos are fantastic.
February 8, 2015
February 8, 2015
On behalf of the Class of '78, Henderson High School, Jeff was a great friend to many. A truly nice man. Fond memories and R.I.P.
..Kim Smith Brand

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Recent Tributes
August 17, 2023
August 17, 2023
Jeff, I miss you and especially your wisdom when came to marketing. I also admired your understanding of both US and international politics. I know you were an avid republican and I am trying to imagine what you would say about the current state of play in US politics.
August 15, 2023
August 15, 2023
Happy Birthday to my Brother Jeff. 9 years later and the memories of you stay constantly lit in our hearts. Camron and I talk about you often and miss you so. So, you would have been 63 years old today and probably would be sailing the world. I turned 62 just two days ago.  Maybe you are sort of sailing in another world. I hope so.

Love you always my brother -  Dave
April 26, 2023
April 26, 2023
I’m was so glad to get the email posted yesterday about Jeff. I was just thinking and talking about Jeff the other day. That speaks volumes about him. So many of us remember him and his enthusiasm for life, his creativity, his wonderful conversations and his smile. Jeff was way ahead of the rest of the world. Our time as friends in Georgia was short, but left a lifetime impression on me. I don’t know what happened to him. I pray he is at peace and I imagine he is still creating!
Recent stories

Jeff’s would have been 60 today

August 15, 2020
Heather and I will toast Jeff‘s birthday and our fond memories of him with a bottle of 1997 Bin 389 Penfolds Cabernet Shiraz that I opened using the Trader Joe’s cork screw Jeffsent to me at my hotel in a Federal Express bag along with salami, cheese and crackers as part of my survival kit when I was staying in Chicago.

Penfold's St Henri

August 15, 2017

I remember Jeff Reid very fondly and think of him very often. As a matter of fact I have so much stuff he did for us on my PC I still stumble on his name at least once a week. The bottle of wine was a gift I wanted to take him in appreciation for all the good work he had done for us, but this was the time of "weapons of mass destruction" and they would not let me take it onto the aircraft. Luckily Heather was with me at the checkin and I was able to take it out of my carry on and give it to her to take home.

When I got back from the US I wrote Jeff's name on the bottle and said to him I was keeping it so we could share it when he came back to Australia. More than five years later and not long before he died Jeff came to Sydney and I promised him dinner at a harbour restaurant called Pebbles, but for whatever reason he chose to come to my home and Heather cooked us dinner. We enjoyed the bottle of St Henri, and Jeff covered up his name in the photo that I had written on the bottle.

Alfred Papallo





One year later

October 31, 2015

Today, I was out in our back yard trying to get some water on our pasture.  We planted seed and unfortunately have been hit with somewhat of a dry spell. Camron left early to fox hunt, so I got out there early and was making my way around our land to try and find the best solution to getting the sprinklers on as much of our back 5 acres.  Around 10am I came up on the side of the house where Jeff and I had walked our horses in just a little over a year ago.  I stood there in that exact same spot and remembered that day. He asked Cam to take the photo of he and I and our horses.   As always, he was getting ready to ship out, but he did not discount the visit with any distraction. After playing with our German Sheppard on the tire swing, he came in, poured us all wine and Jeff, Camron and I talked the night away.  The next day he left for Asia.  It would be the last time I saw him.  

One year later...I miss my brother.  I miss the person that taught me, led me, mentored me, and was the person that always had my back.

We grew up together.  We played sports on the same team.  In soccer and hockey, I got the glory and you stood by my side.   At night, as kids we talked in our rooms about life.  I can remember sitting on each others beds and talking until we fell asleep. 

Jeff, you were a great big brother to me.  Thank you.  I am sorry that I didn’t have the chance to tell you one more time that I love you. 

So...I love you Jeff.  

I will see you again.

Dave

 

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