Oladiran Ishola Ibironke was a popular music promoter and a private businessman until his demise on 12th September, 2021.  He was from Ilesha, Osun State. He had his early life in Nigeria and his university education in London and the United States of America. But all his life, he had been an entrepreneur. 

He was the CEO of Dudu Heritage, a music promotions company which is the home of African culture, entertainments and arts. Dudu Heritage, as he was fondly called, was a golfer, a contractor, a family man, a socialite, and a music lover. Through his music promotions company, he raised considerable number of music artistes to stardom. Entertainment to him was like a passion and that was what gave him the prominence he enjoyed.

Apart from entertainment, he was also involved in publishing, events management, ICT networking, and contracting. He was the publisher of the magazine called Society Facts. Until his death, he was the Captain of Ibadan Golf Club. Prior to his becoming the Captain of the club, he had garnered experience from various captains under whom he had served. He also served as the second vice-captain before becoming the captain. During the outbreak of the Coronavirus pandemic, he was one of the individuals who lent their voices to making sure the general public was well sensitised about the deadly virus. It was during his tenure as the Captain of Ibadan Golf Club that members were vaccinated.

Dudu Heritage was married to Olusola Oyefeso of the popular Oyefeso family from Ijebu Ode and popular Nollywood actress, Abimbola Oshin; they were blessed with wonderful children.  Though quite popular and sociable, Ola was reserved and detested unnecessary noise. He was a suave, cool and amiable man. He died at the age of 59. He left memorable legacy in the Nigerian entertainment industry and the Ibadan Golf Club, where he served as the Captain till death came calling.

May his soul rest in perfect peace!