This memorial website was created in the memory of our loved one, Reg Ross who was born on December 22, 1932 and passed away on September 26, 2010.

Reg has been around and a part of all of our lives in “Advertising Specialties” for as long as many can remember. It was not until I personally had the incredible pleasure and honor of working with Reg side-by-side these past few years that I really got to know him…I mean really know him. Wow, why did I wait so long? Long story short, I will deeply miss my dearest friend…a more wise and caring person there may never be.
For those of us who knew Reg, he was a quiet and very private man…the man many of us came to know and love was like a saint…and very spiritual. During our many talks on long drives, and those times we hung out just to contemplate “the meaning of life”, Reg often said that “he just felt he had not yet left his gift on life yet and wanted to do something meaningful before he moved on”. Can you imagine that? All I could ever say was… “Reg, everyone I have ever known that knows you says the same thing, that you in some great way affected their lives simply by knowing you, and I think that is the greatest gift you can leave anyone.”
Reg touched all of us in a magical kind of way, and although his wishes were for none of us to grieve at his passing, or to honor him with any memorial ceremonies, Stacy & Tony Ross thought that it would be okay if we left this little remembrance page as a place that we could all share something about Reg…and lighten our hearts just a little bit from the ache his loss brings. That said, please share your stories and thoughts here for Reg’s family and friends to remember him by…in celebration of his life, share the gift Reg left for you.
I will miss you my friend, but never forget you…Victor
Posted by Larry Rallo on December 22, 2018
Miss you Reg for your friendship! Yet importantly as one who I respected above all and in turn I was the fortunate recipient of respect from you a man and friend that will always be missed. Hope your looking down and knowing that you are and will always be remembered and never forgotten by all who had good fortune of knowing. Ciao! and New Forgotten!
Posted by robert collins on December 22, 2017
Still missed!!!
Posted by Larry Rallo on September 26, 2015
Gone over these years but not forgotten by me and the many people I meet in his old territory. He was respect, loved and missed now by all.
Reg was a class act that can never be replaced.
Posted by karin meyer on September 26, 2014
Reg will be forever missed. Such a nice, caring compassionate man. I do get a smile and a chuckle when I think of Reg and Jim Buescher (who left us this year) playing practical jokes and giving people a hard time. Heaven will never be the same with those two hanging out together. You are both very loved and very missed.
Posted by Victor Macchia on September 26, 2014
Pop, four years, and not nearly a day goes by that I do not think about you, wondering "What would Reg do?". I could use you here in my life right now more than ever, but when things get tough, I feel your hand resting on my shoulder giving me comfort.

And now my dear friend, I must break a promise I made to you in those final days. You wanted no pomp, no ceremonies, no remembrances. You thought that people would "just forget", but that would simply be impossible. At J.Charles you will be remembered forever, so please forgive me as we soon present our outstanding Salesperson of the Year with the First Annual "Reg Ross Award for Sales Professionalism" I wish I could say this was my doing, but Barry, Chuck, and Jeff said the award could be named nothing else, and after the man that symbolized true professionalism and class. The recipient will have very large shoes to fill.

I love you Reg. Mom and I have set a place for you at our Christmas Eve table every year, hoping that somehow you would come join us. This year I am serving all of you favorites, and your place will be waiting for you.

May God continue to Bless and Keep you...

Posted by Richard DeBiaso on September 26, 2014
I entered the industry in 1986. Reggie was one of the first people I met. I always looked forward to seeing him for many reasons but the most important reason was simple, he was a very nice man and fun to be around. See you on the other side Reg!
Posted by Larry Rallo on September 26, 2014
Reg was a guy that spending time with him was always way too short. Good man and a straight shooter. The perfect model of a classy man.
Posted by Raymond Morgan on September 26, 2013
No one will remember who or what is not interesting to him. You will never be forgotten.

Posted by robert collins on September 26, 2013
You brought light to the dark, and continue to do so!
Thanks for all the lessons that you taught us. We continue to follow your advice and remember who shared it with us, so we can pass it along to others that were not so fortunate to get it from you first hand!
Keeping your magic alive!!!
Posted by Mel Ellis on September 26, 2013
I loved Reg, and looked up to him as the finest example of a real professional sales person. He was so kind to me, and so considerate, and he opened himself in surprising ways. One of my most treasured days in the business was working my booth next to his, where he made me feel great about my own meager, amateur selling talents. He was great.
Posted by robert collins on December 22, 2012
I know you are doing your "magic" in the next world... Keep up the good work... one of these days we'll be together again... until that time...
keep smiling! Deb & I love you... Always!
Posted by Victor Macchia on December 22, 2012
Happy Birthday and Merry Christmas Pop! Your place at the Christmas Eve dinner will be set...just show up. Tell Sal I love and miss him like crazy. I hope you two aren't sharing too many stories.

Miss ya are forever missed.
Posted by barry dyas on September 26, 2012
Dearest Reg,
Believe it or not, the world has actually gotten a lot crazier since you left us. The world needs your compassion and warmth like never before. Please figure out a way to get back down here. Use your salesmanship and charisma on the Lord and convince him to send you back.
Love ya, man!
Posted by Victor Macchia on September 26, 2012
Another year Pop. They go by so quickly now, and yet I do not for a moment forget you. I know you are with me, and that gives me what I have needed to move forward...Thank you Reg, I Love You.
Posted by Victor Macchia on December 22, 2011
Happy Birthday "Pop". Thanks for watching over me this past year. There will be a place set at my Christmas table again for you this year. I Love You!
Posted by Ron Baron on December 22, 2011
Reg was the most compassionate of professionals, putting himself "last," and as a result, put himself "first" in the hearts of those blessed to know him.
Posted by Victor Macchia on September 26, 2011
Although I know that Reg is happily on his "Other Side" his presence is often's a touch on my shoulder, seeing his grin, and a whisper as he tells me..."You missed a wrinkle there son" I will always be guided through what I learned from The Master. God Bless Reg...V
Posted by Richard DeBiaso on September 26, 2011
I feel so privilaged & blessed that I can say Reggie was my friend. He was one of the first rep's in our industry that just seemed to want to help everyone, our friendship started back in 1986.
God bless Reggie~ with Love~ Ritch
Posted by Greg White on September 26, 2011
I still think of Reg often and miss our lunches together. His thoughtfulness, caring and genuine interest in what I was saying, along with his gentle personality are all traits I dearly miss and will continue to try and emulate in my life.
Posted by Barbara Hazeltine on September 26, 2011
A gentle voice, a gentle touch, a gentle man who left behind a legacy. He will always be a part of our lives, gently moving though, shaping our thoughts, guiding our actions. Thank you Reg -
Posted by nowell wisch on September 26, 2011
Reg was one of the funniest guys in my life. I've posted three photos from the NSA show days that are my fondest memories. (Can't post the video of his telling me where to put the camera at 6am in Portland- this site is family rated!)
Posted by Joan Curtis on September 23, 2011
For the past 16 years my very favorite part of attending a trade show was to visit with Reg. He was a wonderful man, a real gentle-man, an honest man. There was no better-a class act! His words and hugs were from his heart. Our industry was blessed! See you on the other side.
Posted by Greg White on January 24, 2011
The respect I had for Reg from the beginning of our 24 year friendship was immediate and heartfelt. He was the most gentle gentleman I have ever known. His wisdom, grace, genuine concern for others, style and thoughtful conversations are what I will always remember. 

I hope Reg knew how much he was loved, respected
Posted by Darlene Skou on October 27, 2010
Reg was one of a kind... a true gentleman....a man of truth and goodness. Never heard him say an unkind word about anyone. He had a gentle spirit and he shared his love of God with me so openly at a wonderful lunch for just the two of us. A time that I treasured then and treasure even more today....God Bless him and may we all learn from his life.
Posted by Doug Carson on October 11, 2010
I attended a SAAC show shortly after I lost my wife Albie to cancer, When Reg saw me walking down the isle, he hustled over to me and gave me a loving hug and said I will always be in his thoughts and prayers. Thanks Reg, say hi to Albie for me..... Forever in my heart Reg.
Posted by Kathy Henrickson on October 9, 2010
"I was very blessed to be considered Reg's friend. I met him as a young bride in 1977, and he welcomed me into the industry with a warm and gracious heart. I always looked forward to seeing him at shows, as he always made me feel very special. I miss him, and wish him an everlasting peace."
Posted by Mark Shinn on October 8, 2010
I was honored to have known Reg Ross, and call him a friend, over the last 10 years since I started my business. To this day there is a standard set by Reg on the promo show circuit.

A Holiday Dinner event at SAAC, a lunch in Van Nuys, Breakfast in Monterey, are just a couple of fond memories with Reg ~ among many . . .

May we all remember the lessons that Reg shared, in his time here with us.
Posted by Dan Jenne on October 8, 2010
Reg was one of the first people I met in the industry when I started helping my uncle with the traveling shows in 1997. He was the kindest, gentlest man I had ever met and never had a bad word to say about anyone. He would always listen to what you had to say and when he asked "How are you doing?"...he really cared about the answer. What an unbelievable soul...we love you and I'll miss you Reg!
Posted by Otis Veteto on October 6, 2010
What always impressed me about Reg, was his quiet "professionalism", and his gentle, quiet way of talking with everyone. We became friends late in our careers, but every minute with Reg was a lifetime of good memories. We all, in this wonderful industry of ours, now have an angel looking over us.
Otis Veteto
Posted by Cheryl Landman, MAS on October 5, 2010
Reading through the many stories and comments, I feel that I indeed now know Reg Ross. He has left a special path of great respect, humility, professionalism and caring. In his memory, I will work hard to "pay it forward" in his honor. Also a White Castle fan, he will also come to mind with each mini-burger. Based on the many reviews, the part Reg played on this earthly stage was the lead!
Posted by Barbara Hazeltine on October 4, 2010
Thank you Reg for always being the gentle man who touched my heart with your hug. There was a strength and courage that ran through you and touched so many of us. You quietly taught us life lessons and we are better for having known you. You will always be a part of my heart...
Posted by karen kravitz on October 4, 2010
Reg had many gifts that he shared. He always had an inspirational word that reminded you what was really important. He always remembered what mattered to you in your world, asking about your kids, etc. He was a gentleman who always made me feel like a lady. Integrity, passionate, wise in our industry. He fought the good fight but left these gifts behind. I will miss you, my friend.
Posted by Raul Parra on October 3, 2010
Dear Reg,

The times you,Dave and I shared lunch were always spiritual in nature and those times never fail to filled me with hope, faith and a great feeling of having lunch with a prince of a man. We'll see each other later, love you brother!
Posted by Laura Holt on October 3, 2010
I knew instantly when I first met Reg in 1976 that he was a kind and loving man. Glen invited Reg to join us for a jazz concert at the Arch in St. Louis and although Glen was my date, it was Reg that bought a rose for me. Doesn't that say it all? What a gentleman and good friend. "Laura Kay" (as he always called me) will miss him.
Posted by Connie Allen on October 1, 2010
Reg was a class act! I have known him for many years and we shared being from Detroit, both cancer survivors, and many spiritual stories. He was a kind generous person with a beautiful soul. I will miss him and my thoughts and prayers go out to his family.

Love ya Reg,
Posted by Raymond Morgan on October 1, 2010
"There shall be showers of blessing" Ezekiel 34:26
Your blessings are as the countless Autumn leaves touching the ground with richness, beauty - falling in heaps.
I thank you, Lord.
Posted by Ed Fabish on September 30, 2010
I celebrate with joy that all whom have shared how Reg has touched our lives have a common thread, he made us feel good. In recent months Reg & I have had some good hangout time.Many have dubbed Reg "The Silver Fox" very fitting,I will remember him as "Majestic Grace".
Posted by les morris on September 30, 2010
Reg has been a wonderful part of my business career for many years. I always enjoyed our discussions, his insight into the industry, and appreciated his outstanding assistance as a supplier representative.
I and all who knew him well will miss him.
Hope you have many great games of raquetball in the "hereafter"
Posted by Marvin Baida on September 30, 2010
When Reg walked in a room, it was like a Angel of piece just arrived. I've know Reg going back to the Hazel day's, which was a great period in my life. I will miss his warm feeling of love and caring that always came from him. Sleep Well!
Posted by Kyle Huffman on September 30, 2010
I met Reg in 1991 when we both were hired at Barton Nelson. That day changed my life. We became instant friends and remained so for these past 20 years. He became one of the three mentors I have enjoyed in my life. He was my compass as I grew in this industry. We talked often and he always treated me like a son rather than a business associate. I hope he knew how very much I admired him.
Posted by Richard Golden on September 30, 2010
I was privileged to have known Reg ever since I entered the industry back around 1974. He was one of about 3-4 people who I always asked for help, guidance and their point of view on various subjects. We spoke about many things during the last two years. I was fortunate to sit with him and Ed Fabish in the lobby of the LBCC on Wednesday, August 4, 2010 for about an hour and we spoke at length.
Posted by barry dyas on September 29, 2010
I read the news today, oh boy …

What is it about certain songs that make the hair on my arms tingle? I posed this question to a talented musician and old classmate of mine at a recent high school reunion. “It reaches your soul,” Ed replied, looking amazed I could be 58 and yet to figure this out.

And so it rings with certain people. There is just something about them that reaches the soul. In my case, like so many others, I found Reg to be one of those rare birds. He was totally infectious. He had a way of making you believe in mankind in spite of people flying airplanes into buildings. Reg, the perpetual optimist, sold over a million glasses in his lifetime and everyone was half-full.

I knew Reg for only four years. When I hired him in the summer of 2006, I’m sure there were those who questioned the wisdom of hiring a 74-year-old guy who had survived cancer. When we interviewed, however, I knew in an instant he was my man. It took only minutes to discover a man who possessed qualities in abundance: sincerity, class, integrity, wisdom, compassion, love of life and a fire for his profession. The man who was Hollywood-handsome, ironically, was not capable of putting on an act. Reg was Reg. What you saw was what you got. 

How could I possibly go wrong hiring this guy? Anyone with charisma of this magnitude would surely open doors for J.Charles and Quarry. Plain and simple, I hired Reg for selfish reasons. It was a business decision based on my sense that Reg could bring us orders. And boy did he!

“It might be the fourth quarter, but it’s first down – I want to go out with a bang!” Those were Reg’s exact words when we interviewed.

Well, Reg, it hurts to say; but the game of life has ended. You’re on the other side of the field now. So let me share your optimism and say that it’s now the first quarter and first down. I will miss you terribly. You were a beautiful human being and eternally a beautiful soul. Thank you for reaching mine, old buddy. 

Barry Dyas
J.Charles Crystalworks
Posted by nowell wisch on September 29, 2010
Reg has been, what seems, to be a lifelong friend although I only knew him for twenty years. He attended my 60th birthday party this may...
I could count him as a friend.
Posted by Jim Munkittrick on September 29, 2010
"We move through life, brushing shoulders with many, but when you met Reg, you knew you had met a gentleman."
Thank you for having enriched my life Mr Ross!
Posted by Mary Dobsch on September 29, 2010
Reg was a sales rep at Hazel in CA when I worked in Customer Service back in the late 70's. When Reg spoke to you, he had a way of making you feel you were the most important person in the world. Throughout my career in this industry, Reg has always gone out of his way to be kind. What an example he set.

We are better people because we were lucky to have known him.
Posted by sam minster on September 29, 2010
Reg was a very nice person who always seemed to put you at ease. When you talked to him, he would make you feel like nothing else mattered in the world.

Every time I saw him, he would always ask how my family was doing, and remind me that family was the most important thing.

Reg, have fun in your next adventure and please tell Marty that I say hi.
Posted by Ron Baron on September 29, 2010
I not only admired the respectfulness that Reg displayed to so many, I remain in awe of the honor he earned from such a wide audience that tended to hover around him wherever he was. Honor begets honor; what a wonderful lesson Reg taught so many of us in his special, quiet way.
Posted by Barb & Bob Faux on September 29, 2010
Reggie was our business associate, but more importantly we were honored to have him as our dear friend. He had a zest for life that was infectious to everyone who knew him. A philosophy of life that made the world a better place to live in. We will miss you Reg but your presence will enrich those souls on the other side.
Posted by Greg Armstrong on September 29, 2010
A professional in every sense of the word, Reg, you will be missed. He defined class, integrity and dignity in every way he carried and presented himself. God speed Reg.
Posted by Mike Miller on September 29, 2010
A true class act
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Recent Tributes
Posted by Larry Rallo on December 22, 2018
Miss you Reg for your friendship! Yet importantly as one who I respected above all and in turn I was the fortunate recipient of respect from you a man and friend that will always be missed. Hope your looking down and knowing that you are and will always be remembered and never forgotten by all who had good fortune of knowing. Ciao! and New Forgotten!
Posted by robert collins on December 22, 2017
Still missed!!!
Posted by Larry Rallo on September 26, 2015
Gone over these years but not forgotten by me and the many people I meet in his old territory. He was respect, loved and missed now by all.
Reg was a class act that can never be replaced.
Recent stories
Shared by Paul Buchanan on December 3, 2010

Reg and I were hired at Barton-Nelson in '91 and after visiting we realized that our birthdays were only a week (and 20 years) apart.

What a wonderful kindred spirit and dear friend he was over the years. Through good times and bad, his thoughtful soul would help you walk any path.

He will be missed. I was blessed to have him as a co-worker, mentor and friend.

Paul (Buck) Buchanan


Shared by Jeff Gidre on November 2, 2010

My favorite Reg story took place at the Oakland office of Jack Nadel in the mid '90's.  Reg came in to make a presentation, but before he began, he had everyone close their eyes and visualize selling a particular product to a customer. I remember peaking out of one eye and seeing 8-10 people with their eyes closed and thinking to myself..."this guy's a kook!"  Turns out he was!  But what other rep could pull that off!  Only Reg.  You are missed sir.

Shared by karin meyer on September 29, 2010
Reg and I started at Hazel on the same day back in 1970. He was for me a wonderful friend and mentor over these many years. During the worst of times for me Reg was always there. For those of you that know Reg you understand what "being there" means in Reg's world. He was such a strong spiritual man who believed in the importance of giving and taking care of his friends.
Reg was particularly attached to Charlie Stockwell who was the Hazel of California plant manager. He and Charlie were buddies. They worked hard and they played hard. Their friendship has lasted over 30 years and I was blessed to have lunch with Reg and Charlie 4 weeks ago. As always, we had fun. There was no sadness at this lunch. You never would have known Reg was very sick. At the end of the lunch Reg turned to me and in a whisper simply said..." I am ready to move on to my next life. Please do not worry about me but know I am in a better place. "
I will miss my friend Reg !!
James Buescher
Chief Operating Officer
PromoShop, Inc.
5420 McConnell Ave.
Los Angeles, CA 90066