I was fortunate to have worked for Jim Lowes from the time I started with Parker in 1977 until his retirement from Parker in 1997.
During those years I had the opportunity to observe Jim display his exceptional skills in varied roles as General Manager of Air and Space Division, as Aerospace Group Marketing Director, and as Aerospace Group Vice President of Marketing and Customer Support.
In all of these positions Jim was an inspirational leader, an innovator and a mentor.
AN INSPIRATIONAL LEADER
Everyone loved listening to Jim’s presentations and to spending one on one time with him. He was our cheer leader! Jim was a great speaker and constant motivator. He knew how to get the most out of people through his positive attitude, energy and enthusiasm. At times every one of us who worked for Jim probably heard him say - “Way to go Champ”, “Good job Chief”, Go get ‘em Tiger!”. He had a way of making you feel like you were the best and he empowered you to excel and achieve our goals without a lot of oversight. Yet, he was always available for any needed advice or encouragement. In all the years I worked for Jim, I never heard him make negative comments about a coworker. If he could not say something positive, he would not say it.
Our customers loved Jim. He was Parker’s “Customer Champion”. He helped convince Parker management to make Customer Satisfaction our number one goal, ahead of financial performance. He published Parker’s Customer Pledge and continuously reinforced the Aerospace Group’s commitment to the tenants expressed therein. This attitude and long term commitment to customer satisfaction differentiated us from many competitors and enabled us to win business we otherwise might have lost.
Every year Jim would organize productive and inspiring Group marketing meetings, where the world-wide marketing team would meet with the key division staff, marketing, engineering and Group leadership to celebrate Group Marketing’s accomplishments and to collaborate on future marketing goals and objectives. Every third year Jim would include the spouses usually in a special location, and in addition to the normal business meetings Jim weaved in a varied agenda of interactive social and entertainment events. This was a very smart move on Jim’s part, since the spouses were more willing to allow their Parker counterparts to spend many days away from home and work on business at odd hours, day or night, in exchange for an invitation to these meetings. He made these meetings really fun and informative by creating a theme for each meeting. For example his themes included “The Sky is the Limit”, “The Pursuit of Excellence” and “The Competitive Edge”. He tied in activities, competition and events linked to each theme. Few of us will forget the costumes everyone had to make ahead of time and wear to “The Sky is the Limit” dinner and costume party, or the Trivial Pursuit themed games and competitions for “The Pursuit of Excellence” meeting. By creating mixed teams of participants who did not usually working together, he established new relationships, esprit de corps, and bonds that continued for many years among the spouses and Parker attendees.
AN INNOVATOR
Jim was an innovator and risk taker. Long before many aerospace companies recognized the value of the aftermarket, Jim recognized that even though the primes were key to our OEM business success, the aftermarket customers were key to our profitability and long term financial success. He recognized that our existing Product Support Division did a world class job of supporting our commercial airline customers, but that our military customers did not get the same level of service or support. Therefore in 1990 he established CSO - Customer Support Organization, with both a Commercial Customer Support Division and a separate Military Customer Support Division, to focus on the unique and special needs of military customers, both domestic and international.
To better serve our aftermarket customers and break down the existing functional silos that were focused on the needs of their discipline or department, Jim took the radical step at that time of reorganizing CSO into “customer focused teams”. Instead of having departments for contracts, marketing, planning, operations, engineering etc, Jim established separate customer focused teams that included members from each functional discipline, but focused on the needs of their distinct customer groups. He had us set up commercial teams focused on major airlines, regional airlines, primes, and third party customers, and on the military side, teams focused on the Army, Navy, Air Force and International Military customers. Each team’s sole purpose was to meet or exceed the needs of their customers.
With Jim’s encouragement Parker Aerospace later adopted cross functional, customer focused teams in many of our divisions, as opposed to the usual practice of organizing by function or by region that made it easier for Parker to manage.
When it came to winning OEM business Jim was at his competitive best and often figured out innovative ways of capturing new business or pulling deals out of the fire. He started up an advanced military program marketing team with key marketing personnel dedicated to developing key relationships and knowledge about emerging programs and the customers needs well in advance of program launch. In order to keep multiple competitors at bay, Jim started teaming with key competitors to win the business for both companies. He used licensees to help win international program business. He recognized that by designing and selling systems rather than just selling components, Parker could move up the OEM food chain and provide more value to the Primes so they could out-source some of this work to us. This again differentiated us from our traditional competitors. For the MD-95 program which contained a lot of Boeing (formerly Douglas) proprietary parts, Jim came up with the creative concept of having Parker manage and procure all of the parts for the complete hydraulic system, allowing Boeing/Douglas to out-source the entire bill of material to one company to procure and supply the production line with preassembled kits.
A MENTOR
To many Parker employees Jim was a great mentor, encouraging, prodding and suggesting ways to grow and improve. He would recognize an individual’s key skills and put them in positions where they could best utilize those skills for their advancement and Parker’s benefit. If you had an issue he would help you craft a creative solution. His door was always open and he welcomed input from his team as well as outsiders, because Jim treated everyone as a Customer! Many of Parker’s past and current leaders benefitted greatly from Jim’s wisdom and insight.
On a more personal level, Jim was not just a leader or boss, but a good friend to many of us. Jim was quick witted and fun to be around. He had a wonderful sense of humor and compassion. After his retirement from Parker Jim’s grandson Spencer became his most important customer, after Janice of course! You could not talk to Jim without him proudly mentioning Spencer and his accomplishments. I am sure that his daughter, Melissa, and grandson Spencer, were the also the recipients of his many skills, insight, and sense of humor.
Jim will be deeply missed, but the memories of him will live on! Way to go Champ!!