Gene and we're friends and associates starting in 1971. We created a lot of great advertising together. We sat and solved the word problems many times. I will sorely miss him. Cheers, Gene!

It Won't be the Same, Not Hearing That Voice on Radio Commercials.

Saturday morning we got the bad news that we lost one of the really really good ones. Gene had an incredible marketing sense and was one of the best story tellers I have ever worked with. His commercials stood out and made people pay attention. Him and I had some of the best Marketing philosophy and Advertising theory conversations, he was so much fun to talk to. Gene Floro you will be greatly missed.