Another selfless Sports Soul leaves us...
My unofficial 'mentor' in Marketing n Sponsorship in Malaysian Sports besides Dina Rizal ex Nestle Milo since the late 80s who shaped my 'radical' thinking in Sports & Marketing....

Uncle George, you gave so much, shared much more. True "Man of Sports". You adorned n equipped the countless Nation's Athletes to march n compete with pride.
Hearts go out to Mrs. Heng, MElissa, SUsan, MAya and William.
We shall all miss you Uncle George
MAY HIS SOUL REST IN PEACE

Please accept my deepest condolences on the demise of George Heng.

Tan Sri Dato' Dr. M. Jegathesan
(Melbourne)

Deepest condolences to the family.
Late George Heng RIP

Thomas Kok Cheng Kar
President
Asian Woodball Federation

Our deepest condolences to his family.

Mohamad Fadzli Johan
President
Ice Skating Association of Malaysia

Deepest condolences to the family.

Zainon Md. Noh
Honorary Secretary
Malaysian Netball Association

Deepest condolences to his family.

Wan Muhammad Hafiz Wan Izanatar
Honorary Secretary
Malaysian Weightlifting Federation

Deepest condolences to the family.
May his soul rest in peace.

Willeam Mah Choon How
Honorary Secretary
Softball Association of Malaysia

Deepest condolences to their family.
May his soul rest in peace. 

Dato' S.M. Muthu
President
Malaysia Athletics Federation

Deepest Condolences to the family of Late George Heng.

Dato' Tan Gin Soon
President
Malaysian Gymnastics Federation

Deepest sympathy and condolences to the family of the late George Heng. May his soul rest in peace.

Yong Kheng Chien
Secretary General
Wushu Federation of Malaysia

Deepest condolences to his family.

Prabu Krishnasamy
Honorary Secretary / General Manager
Squash Racquets Association of Malaysia

Deepest condolences to the family. May his soul rest in peace.

Norfaraha Hashim
Chief Executive Officer
Malaysian Hockey Confederation

Our deepest condolences to the family.

Major (Rtd) Dato' Yap Mou Soon
Honorary Secretary
Equestrian Association of Malaysia

Our deepest condolences to the famliy of the late Mr. George Heng.

Master Dhanaraj Rassiah
Secretary General
Taekwondo Malaysia (WTF)

Deepest condolences to the family. May his soul rest in peace.

Mohd Shamsul Deran
Honorary Secretary
Malaysia Boxing Federation

Deepest Condolences to the family of the late Mr. George Heng.

Dato' Kenny Goh
General Secretary
Badminton Association of Malaysia

Our deepest condolences to the family of the late Mr. George Heng.

Noraini Ahmad
General Secretary
Malaysia Ice Hockey Federation

Our deepest condolences to the family. May his soul rest in peace.

Dinesh Muthuraman
Chief Operating Officer
Malaysin Cricket Association

Our deepest condolences and prayers to the famliy of the late Mr. George Heng.

Dr. Jaffry Zakaria
Honorary Secretary
Malaysia Canoe Association

Deepest condolences to the family. May his soul rest in peace.

Tong See Koou
Secretary General
Malaysia Basketball Association

Deepest condolences to the family of the late George Heng. May he rest in peace.

Supt. (Rtd) Syed Zainal Abidin Syed Zin
Secretary General
Malaysia Lawn Bowls Federation

Our deepest condolences to the family.
May his soul rest in peace.

A. Visvalingam
President
Malaysian Silambam Association

Deepest condolence to the family. May he rest in peace.

Mae Chen
Secretary General
Malaysia Swimming Federation

Our deepest condolences to the family.
May the late George Heng rest in eternal peace.

Hanifah Yoong
Honorary Secretary
Malaysian Waterski & Wakeboard Federation

Codolences to his family. RIP.

Iskandar Perwira Putra
Honorary Secretary
Malaysian Snooker and Billiards Federtion

Our deepest condolences to the family of the late George Heng, especially to Mrs. Heng, Melissa, Susan, Maya and William. May the Lord Bless his soul.

Thinakaran M.A. Shanmugam
Honorary Secretary
Kabaddi Association of Malaysia 

Our deepest condolences and prayers to the famliy of the late Mr. George Heng.

Hean Boon Yeow
President
Malaysia Volleyball Association

Our deepest condolences to the family of the late Mr. George Heng.

Justin Khoo
Honorary Secretary
Malaysia Judo Federation

Deepest Condolences to the family of the late Mr. George Heng.
May his soul rest in peace.

Tan Mee Hoi
President
Malaysia Woodball Association

Our deepest condolences to the family of late Mr. George Heng.
May his soul rest in peace.

Lt. Cdr. (Rtd) Kamaruzaman Kadir
Honorary Secretary
Malaysia Body Building Federation

Deepest condolences. May his good family stay strong in this trying times. R.I.P.

Megat Fairuz Khairuddin
Honorary Secretary
Malaysia Sailing Association

Deepest sympathy and condolences to the family of the late George Heng. May his soul rest in peace.

Dato' Paduka Nur Azmi Ahmad
Honorary Secretary
Malaysia Karate Federation

My dearest uncle George,

You will be missed forever and always. The beautiful moments you shared with us will always speak of a great person that you were. Our time in Malaysia will never be the same without you and every moment will be forever cherished. Rest in heaven, uncle. We will all miss you.

Best wishes to the Heng family,

Creme and the Lorhpipat family

Dear Mr Heng, thank you for the good times and memories that you brought to us.
We will definitely miss you.

OM MANI PADME HUM.

Sifu George, when I first met you, I struggled to comprehend you. But after knowing you, what a great soul you are!!!

I was touched and amazed by your sincerity, your ever selfless charitable services/SEVA in helping and serving the poor and the less fortunate.

Thank you Sifu for your love, friendship and guidance. I will always treasure the great experience in the many decorations projects of the Sai Kulwant Hall, Puttaparthi, under your leadership.

The light will always be with you.

OM SAI RAM.

Mrs. Heng, my heartfelt condolences to you and your family on the demise of your beloved husband, George. From friendship bloomed into brotherhood, we shared mutual respect and enjoyed our companionship for the past 27 years, especially the last 15 years of my tenure in Klang Valley. A versatile person who preferred low profile lifestyle was always ever ready to lend a helping hand when in need. A jovial guy to spend time with friends.
Reminiscing the childhood days when George brought his family members for a vacation trip to Penang in September 2015; trying out Ice ball at the Heritage City.
Always in remembrance, Bro George.

Dear William,

Our deepest condolences to you and family. May you all find comfort and solace in the many beautiful memories with your father.

Precious times in Prashanti with your father flood our memory. When I was working on music for Bro. Suresh’s plays to be staged in India, I would sometimes think bro’s requests for music and sound design were near impossible. Then he’d explain his vision on what he wants on stage — and I’d think “no way”. But your father would listen patiently and magically construct whatever Bro Suresh needed. I learnt much from observing him.

I remember the countless parts being lined out at the airport. All these carried to Prashanti. Your father was relentless with the crew of devotees, most of whom came from all over the world and were terrified of him! They had to assemble the parts to form gigantic structures as per his instructions. It was spectacular to see. He was fierce to many but incredibly protective and compassionate as well.

My husband Ravee and I had our own set of issues to handle with performances or sound in Prashanti. Your father always quietly watched me. He would know I had skipped meals. He’d insist I come over and eat whatever delicious food he had made and save some for Ravee as well.

During stressful situations, with strictest of expressions, he would startle me by dropping a joke or two — what an incredible leader. He was so very proud of your performances on stage. He would try to brush off praises of his little boy, but his smile revealed his true happiness. I was always a little afraid of him as everyone said he’s so fierce. But I only remember him as the gentle and humourous Uncle who loved to talk about food, feed and serve. It was our great privilege to know such a beautiful soul.

May he Rest In Peace at Swami’s feet.

Much love,
Rekha and Ravee

Deepest condolences to Mrs Heng & the Heng Family . Our prayers & thought are with you all during this period of grief and sadness, at the loss of our beloved Brother George.

Please accept the Chan-Lim family’s sincere & loving condolences on the loss of a wonderful husband, loving father & a great mentor for everyone who knew him as a friend or as a work colleague.

Its so sudden & so sad, as we just had lunch recently and George was so optimistic about the future & the many opportunities, ahead of us! He had so many dreams & plans for for the future, on so many future projects! 

I will miss Brother George dearly & Rest in Peace Brother George! Forever in our Hearts! God Bless! Amen !

Paul Chan & Family 

Deepest Condolences to Maya and Family

May the legacy of your father be remembered and built upon
by you all;
May God the Creator of all mankind have mercy on George's soul and may his soul rest in peace.

Uncle heng seorang yang sangat baik hati...Memberi kami ruang untuk berteduh dihadapan rumah beliau.Uncle juga memberi kemudahan air & elektrik untuk kami.

Seorang yang sangat baik hati..RIP uncle...we will miss u

Buat seluruh ahli keluarga uncle,salam takziah dari kami GPJB TEAM

ZUL

Dearest Uncle George, you were a fun and caring Uncle to us all with a warm heart and humorous nature. Thank you for the laughter and for welcoming my husband, Daniel to the family. You have 4 wonderful children who have become the people they are because of you and Aunty Ching. Your legacy and kind heartedness will continue through them. We will always remember you… love, Suyin, Daniel, Rachel, Naomi and Mark.

Words cannot expressed my deep sadness on the sudden passing of my long time very special family and colleague in sport, the late George Heng Kiah Choong.

My initial involvement with George was through his support of the development of Tenpin Bowling at both national and Federal Territory levels Af the Federal Territory level, he was its Deputy President for some time. He devoted much of his time and resources to the high standard Malaysian Tenpin Bowlers have achieved at World and Asian levels. George was also involved in the development of the sports of Sepaktakraw and Petanque in Malaysia.

George Heng was one of the early pioneers of sports marketing and sponsorship in Malaysia with the Olympic Council of Malaysia, initially as a member of OCM 's Sports Marketing Committee and later as an OCM Sports Apparel Sponsor from 2007 to 2012.

During the 1989 SEA Games, he was a member of the Marketing and Sponsorship Committee of the 1989 SEA Games Organising Committee. He was one of those who introduced the installation of Light Boxes onto street lamp posts for sponsors to advertise their products prominently, which made the 1989 SEA Games a great success both financially and commercially

George Heng was an early pioneer of sports marketing in Malaysia. As such, he managed to donate some of his sports wears to some NOCs of the SEA Games Federation and some Commonwealth Games Associations (CGAs) of the Commonwealth Games Federation (CGF), through the OCM, thus building up his good name.

On their private level, George and his kind family provided work training and work experience training to my beloved disabled (OKU) daughter, Sieh Shen-Nern, his sports retail shop, MESUMA Sdn Bhd. For their kind and generous support, our eternal gratitude and appreciation

George Heng sudden and unexpected demise is a sad loss to Malaysian Sports Marketing and sports development

Dato' Sieh Kok Chi
Honorary Member of Olympic Council of Malaysia (present)
Assistant Secretary General (2015-2018)
Secretary General (2013-2015)
Honorary Secretary (1992-2013)

Reposted on behalf aka Lalita (Sivalalita)

SAIRAM and Pranams

Dedicated to an amazing Man who led a colourful life intertwined with many that left an indelible mark forever in our hearts.

I met Uncle George in the mid-1990s through Bangsar Centre activities.

As I started working on projects, I realized that he was someone I cannot mess with and who demanded perfection in any action especially in Service to SAI. This was my first lesson how to serve the Lord, nothing less than perfection or near perfection.

What made me realize that Uncle George was Divine and a man of action was this incident which I am going to share.

I resigned from Renong Berhad and was in between jobs late 1998. Uncle George knowing my situation, offered me a sales job at Mesuma. I was not really a sales person but just went ahead and took the offer as I was hanging lose.

Then in April 1999, Jegathesan asked Uncle George to help look for staff as he was retiring in May and wanted to start his own consultancy.

Uncle George knowing that I was useless at sales offered me to work for Jegathesan’s consultancy. He also spoke to his brother Mark Heng and secured an office space for Jegathesan’s consultancy. It was rent free.

When I started working with Jegathesan, it was the start of nasty rumours that were rife for many years but Uncle George stood in my corner and fought of “these rumour mongering people” who were saying unkind things. He used to be so upset for me. I was so grateful to him… like a mama bear protective of her cub.

When I got married to Jegathesan, again he stood in my corner again and protected me to the best of his ability. I was ever so grateful for that and remain so till this day.

He told off senior devotees, “if you had daughters and people spoke ill of them, would you allow it”. No answer came from them.

This is how my relationship from just Uncle Heng got cemented …… from Uncle to “Spiritual Godfather”. He will remain so until my passing.

A man who had SEVA / Service beating in his heart, he only wanted to serve SAI and the mission.

Though he seemed rough and tough, his inner beauty can never be questioned. Heart of gold and loving man for just causes. This was his reality.

His dedication cannot be matched and a great loss to all and especially the SAI fratenity. He left a void that cannot be replaced in the hearts of many.

It has been my honour and privilege to have known such a beautiful Soul.

With much Love,

Lalita
(Sivalalita)
2 | Page

Since yesterday try to wrote but failed!
Still in shocking n feeling lost sumthing..
Uncle George, ur heart is bigger then anybody else..Ur concern for those in need is can't b explained..
We be good brother even I am nobody...
So many thing I learn from u n u also u learn from me..
Now lesson no more, no more makan2 with u n no more jalan2 with u...
But u will b remembered always and in all ways in my heart...
Rest in peace Uncle George@brother@bos@papaheng@tuan

A tribute to our beloved Uncle George

It is very hard to believe that our hero has left us so soon, forever. We had been following his last days with the family and praying that he will recover from the odds but not to be. God has His plans and will be for his good.

We are blessed to have known Uncle George ( as he was fondly known to us) for decades, through Mark, his brother. Our friendship and relationship grew naturally and extended to our families which we all enjoyed through the years,riding the waves.

George was always a brave and generous man and never failed to give light and support when one needed it. This can be seen through all the charitable and kind works that he got involved, happily and with no expectations.His tireless and contagious efforts were most spectacular and he went to great lengths to get things done. To him, nothing was impossible.

George had also been very connected with food - he was key to taking us to the many nice foods in eateries hidden away, near and far. And it was so him to ensure that the whole table was spread with foods that he knew how to order best. It was all done for his love of us and people whom he knew - not for himself as he was a vegetarian! He was big hearted in what he gave.

Uncle George, I dedicate this little poem for you:

Like a light you shone, many decades
Courage and kindness in us, you laid
Like a hero you led us along
Dancing and singing a lovely song

To many, you had selflessly given
A peaceful resting place for you, in Heaven
Uncle George, as time rolls past
Memories of you will forever last


To Mrs Heng and family, we are very saddened and share your loss. This is a very difficult time and we hope that you all have the strength and energy to go through it well.

We will miss you dearly, Uncle George, forever. But we have you in our hearts and look forward to the days when we can remember you with smiles.

May you rest in peace.

Maggie aka ChaBoh

I am truly overwhelmed with sadness as I write these few words about my dear friend George Heng whom I had first known professionally. The characterisation of George if endeavoured, would see one describing him only in superlative adjectives. So often I found myself to be blessed in the company of George who had the innately effortless ability to touch and move others. It was difficult to be ambivalent about his character as George Heng was a man who could only be described out right as being Spiritual, Generous, Thoughtful, Empathetic, Charismatic and Kind- all good human virtues. He was very often the harnessed live wire of any conversation.He also had the incredible ability to relate to every character present in any gathering. His compassion was often matched with his charitable and generous spirit. During the challenges in the course of his business, he was always able to rise above the chaos by restoring calm, even in a perfect storm. His passion and purpose towards his family, business and charity will go on, to surpass his life, as his loved ones take the reins of the helm to keep his evergreen spirit alive. May his soul rest in eternal peace, abiding in God’s safe premise. Om Nama Shivaya.

The Board members of Berjaya Assets Berhad would like to extend their deepest sympathies and heartfelt condolences to the family of the late George Heng Kiah Choong. 

George has been a valued member of the Board of Berjaya Assets since 2001 and he has provided invaluable advice and guidance to the Board through the years. A jovial, warm and kind hearted man, he always lit up the room with his presence and his friendly demeanour.  

George, you will be deeply missed but never forgotten. You were a dearly beloved member of our Berjaya Assets family and we will always cherish the memories of all the good times we shared, the lighthearted banter and your valuable insights. 

Rest in peace, George. 

Sairam Sis Heng/ Maya/ William and all family members,

It is with a heavy heart that we send our deepest condolences to you and your family on the passing away of Bro George Heng.

We had prayed and hoped for his recovery but Swami had his own plans to take him with him to a better place.

The contribution and love that he and the family had for SAI is beyond words can describe. Many of the mega SAI projects that were held locally & overseas would not have been possible without Bro George & the families support.

He was always there to ask what we needed for every SAI event ..and he will deliver quietly.

The Council Office has been functioning seamlessly for more than 20-25 years with his support. No one can sacrifice like him .

I still remember him many a times asking me queitly ...

"upstairs council office all okay ..need anything!"

Bro George's LOVE for Swami is great and undeniable. Though we all know he can be harsh at times but his HEART has always been soft and loving ....

Not only the family but we will all miss him and his fatherly FACE & PRESENCE dearly ALWAYS ...

We pray for his SOUL to rest in peace and give all of the family members the strength to go through this difficult time.

Sairam
Anil Kumar
For SAI Council

Brother George,
Smiling, cheeky and always with a wisecrack. Sometimes we didn't know if you were joking or serious. A unique person that walked his path differently. Many a times the proverbial Ox, stubborn but determined to finish the task at hand. You left us too soon...
Enjoy your rest at God's side.

Dearest George Heng:
感恩您，二十年前因为您的智慧，让我母亲肯去阿松大医院就医。 大恩不言谢，一切尽在不言中。。

From: Tan Ah Lek